Jon Rahm wins the 2023 Masters
Moment · 2023
Jon Rahm won his first Masters as the final round averaged 12.06 million US viewers.
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How it worksNumbers
- Seed to peak proxy
- same day
- Apr 9 ’23 to Apr 9 ’23
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- Origin
- Organic
- Sports
Mechanics
How it spread
Trace the originRahm won the 2023 Masters on a weather-disrupted final day. The victory was broadcast on CBS, golfers posted reactions on Twitter, and news outlets covered the result.
Proxy date; not a directly measured attention peak.
Timeline (11)
April 2023
Jon Rahm seed · Apr 9 ’23
Rahm won his first Masters by four strokes after a weather-disrupted final day.[1]
Justin Thomas platform jump · Apr 9 ’23
Justin Thomas congratulated Rahm on Twitter and praised his performance.[2]
Jon Rahm owner response · Apr 9 ’23
Rahm dedicated the win to Seve Ballesteros in his post-round press conference.[3]
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- 1A recognizable rival can give event coverage a clear narrative.
Every number (5)
- Winner’s prize money“$3,240,000”$3.2M[7]
Press (4 outlets)
- Apr 9, 2023same day
Associated Press via News4Jax · Jon Rahm rallies to win the Masters as Spanish stars align
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