Viral sports marketing

Cases
26
Median Spread Score
46
Most started on
X42%
First post to peak
4 days

By mechanic

Response chain9Newsjacking9Controversy8Identity badge6Pairing6

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Gritty

56
It me. #Gritty

101M impressions

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Kawhi Leonard’s laugh

53
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

ASICS The Desk Break

48
ASICS | The Desk Break

2.3B impressions

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

Laughing Michael Jordan

47
Let the memes begin. #LastDance

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Norwich City and Samaritans: Check In on Those Around You

46
𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁. Check…

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Spartan Race

45
spartan-race-brenda-ahearn-pursuits

10.3M impressions

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

Megan Rapinoe’s victory pose

44
when I get my inbox down to ten emails

Red Bull Stratos

44

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Chris Froome's Factor ASMR

24
Some cycling asmr for you. It’s a pleasure 😘 #asmr #bentley #factorbikes #cycling

3M views

CazéTV at the 2022 World Cup

18

Immortal Fans: Sport Club do Recife

0
Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.

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