KFC Double Down
Food & drink · 2009 · Niche
KFC reported selling 10 million breadless chicken sandwiches after its national rollout.
Spread Score
How it worksNumbers
- Milestone date
- Apr 13 ’10
- Aug 2009 to Apr 13 ’10
- Platforms
- 3
- Started on Retail
- Origin
- Paid
- Food & beverage
Mechanics
How it spread
Trace the originKFC tested the breadless sandwich before its national launch. Television ads and nutrition debate accompanied widespread coverage. KFC reported sales, and later limited returns revived the story.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
4 more events on this chart
Join free to see themTimeline (7)
August 2009
KFC seed · Aug 2009
KFC sold the sandwich in test markets in Providence and Omaha.[1]
New York Daily News press · Aug 26 ’09
The Daily News covered the test sandwich and a Midwest television commercial.[1]
April 2010
KFC commercial · Apr 12 ’10
KFC launched the Double Down nationally in the United States.[2]
Changelogupdated Oct 16 ’26
- Added: 6 events, 5 sources · Score 16
Spread the same way
New cases, every week
How the next thing spread, the week it does.



