Paid campaigns that went viral

Cases
22
Median Spread Score
43
Most started on
YouTube36%
First post to peak
7 days

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

e.l.f. Judge Beauty

53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

105B impressions

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

It's an e.l.f.ing Glow Storm

45
A special @elfyeah radiance report: It's an E.L.F.ING GLOW STORM! Please exercise ✨extreme iridescence!✨ (and thank you @weatherchannel for inspiring the glowcast!)🤍 #elfpartner

5B impressions

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

e.l.f. eyes.lips.face.sticky.

44
eyes.lips.face.sticky. | e.l.f. Cosmetics Game Day Commercial 2023

57B impressions

Like a Good Neighbaaa

44
State Farm's extended Super Bowl teaser in which Arnold Schwarzenegger says "neighbor" as "neighbaaa".

26B impressions

NYX x Cardi B Duck Plump

43
A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

2M views

Uber Eats: Football is for Food

36
Football is for Food | Uber Eats

40M impressions

Batiste x Jen Affleck: Hair Redemption Arc

31
If you saw my hair before this… no you didn’t 😌 thanks @Batiste #batistepartner

20.3M views

MAC “How To Tube Girl”

31
Tube Girl 🤝🏽 M.A.C Girl @maccosmetics #ad #MACstudioradiance

3.5M views

Hims & Hers: Sick of the System

30
Hims & Hers Big Game Commercial: “Sick of the System”

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

Archero

24
Chinese version of Archero got 4 Million downloads in a month

$376M revenue

Hatchimals

24

KFC Double Down

23

10M sold

Sylvanian Drama for Marc Jacobs

22
Kildare-based Thea von Engelbrechten started using Sylvanian Families toys to create online videos during the Covid pandemic

Grüns Superfood Gummies

20
Grüns is now at all 400+ Sprouts locations! Just in time for the New Year. I'm grateful to our partners at Sprouts who have leaned in and given us this opportunity. We hear it's flying off…

Patagonia: Don’t Buy This Jacket

18
Patagonia 2011 Don’t Buy This Jacket print advertisement. Original black-and-white campaign creative reproduced in a 2018 retrospective.

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