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Library/Product/Labubu
Grade B16 sourcesHIS-00256

Labubu

Product · 2024 · Viral

64Editable slideCertificate

Lisa’s 2024 posts preceded Labubu parent IP THE MONSTERS’ RMB14.16bn revenue in 2025.

Trailer · POP MART on YouTube
Clip · POP MART on YouTube
THE MONSTERS BIG INTO ENERGY Series
POP MART on YouTube
Labubu
Wikipedia (non-free, fair use)
Labubu: The ‘kind of ugly’ plush toy that has taken the world by storm | CNN
CNN
A Labubu mascot performs for visitors to Pop Land, a theme park for Pop Mart, manufacturer of collectible toys and plush dolls during the May Day holiday in Beijing, Thursday, May 1, 2025. (AP…
Reuters (via BNN Bloomberg)
A statue of Pop Mart International Group Ltd.'s character Labubu at one of the company's stores in Beijing, China, on Sunday, Aug. 17, 2025.
Bloomberg (via Fortune)
Over 11,000 counterfeit Labubu dolls worth $500,000 seized at Seattle airport: CBP
ABC News (via ABC7 San Francisco)
Labubu resale price falls may be more about supply than demand
Reuters (via The Standard, Hong Kong)
Labubu figures at the Pop Mart store in the Oculus, New York City
Thelabubucollector / CC BY 4.0 / Wikimedia Commons
A shopper browsing Labubu toys outside a shop
Sandor Somkuti / CC BY-SA 4.0 / Wikimedia Commons
Labubu costumed figure at the Central Florida Dragon Parade
Pisanond01 / CC BY 4.0 / Wikimedia Commons
Behind THE MONSTERS: Kasing Lung’s LABUBU Stories
POP MART on YouTube
Labubu maker Pop Mart meets 2025 revenue expectations
Reuters (via Interaksyon)
Labubu pop-up store at Beijing apm, June 2025
中国新闻社 / CC BY 4.0 / Wikimedia Commons
Labubu Toys | Know Your Meme
Know Your Meme
Labubu bust: Over $500K worth of counterfeit ‘Lafufu’ dolls recovered in Seattle area
OPB (KUOW)

Spread Score

How it works
Reach65Contagion60Breadth100Velocity19Longevity6164

Numbers

#Labubu posts
>1.4M
As of May 23, 2025 · TikTok · CNN (via KRDO)
Peak date
Week of Jul 20, 2025
Apr 16 ’24 to Week of Jul 20, 2025
Platforms
8
Started on Instagram
Origin
Organic
Toys & collectibles

Mechanics

  • Variable rewardPrimary
  • Scarcity drop
  • Visible in use
  • Resale market
  • Dupe economy

How it spread

Trace the origin

Labubu, sold by Pop Mart since 2019, took off after Lisa of Blackpink posted one on April 16, 2024. Sell-outs, queues and fights followed in the US and UK, and Wikipedia interest peaked in July 2025. Resale prices fell by October as supply rose.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’24JunSepNovFeb ’25MayJunAugOctFeb ’26JunSepPeakInstagramRedditTikTokRetailPressYouTubeXOpen web
InstagramRedditTikTokRetailPressYouTubeXOpen web

13 more events on this chart

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Timeline (16)

  1. April 2024

    Lisa (@lalalalisa_m) seed · Apr 16 ’24

    Lisa of Blackpink posted an Instagram story unboxing a 'Fall in Wild' Labubu and used its pendant as a bag charm.[1][2]

  2. September 2024

    /r/labubu platform jump · Sep 10 ’24

    The /r/labubu subreddit was created; it had over 87,000 members by June 2025.[3]

    Labubu Toys | Know Your Meme
    87K members by June 2025

  3. October 2024

    Lawrence Yu platform jump · Oct 2024

    An Australian TikTok user's video of shoppers rushing into a Pop Mart store at opening drew 1.2 million views.[2]

    1.2M views
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Added 2 sources · Revised 2 numbers · Removed 1 number
  2. 2026-10-14Fact-check passed (36 claims)
  3. 2026-10-12Added: 16 events, 14 sources · Score 64
Origin
Organic
Sector
Toys & collectibles
Region
Global
#Labubu posts
>1.4M
As of May 23, 2025 · TikTok · CNN (via KRDO)
Evidence
Grade B

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Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

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KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

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Nahmias x Marty Supreme Jacket

Retail · 2025

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesMar ’24JunSepNovFeb ’25MayJunAugOctFeb ’26JunSepPeakInstagramRedditTikTokRetailPressYouTubeXOpen web
InstagramRedditTikTokRetailPressYouTubeXOpen web

13 more events on this chart

Join free to see them

  1. April 2024

    Lisa (@lalalalisa_m) seed · Apr 16 ’24

    Lisa of Blackpink posted an Instagram story unboxing a 'Fall in Wild' Labubu and used its pendant as a bag charm.[1][2]

  2. September 2024

    /r/labubu platform jump · Sep 10 ’24

    The /r/labubu subreddit was created; it had over 87,000 members by June 2025.[3]

    Labubu Toys | Know Your Meme
    87K members by June 2025

  3. October 2024

    Lawrence Yu platform jump · Oct 2024

    An Australian TikTok user's video of shoppers rushing into a Pop Mart store at opening drew 1.2 million views.[2]

    1.2M views

  1. platform jump · Oct 2024

  2. press · Nov 5 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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