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Library/Game/LEGO Fortnite launch
Grade B10 sourcesHIS-01803

LEGO Fortnite launch

Game · 2023

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LEGO Fortnite reached 2.45 million concurrent players on its launch weekend.

LEGO Fortnite Launch: Driving CCUs & Increasing Brand Awareness | Cherry Pick Talent
Cherry Pick Talent
Lego Fortnite's debut builds momentum with 2.4M people playing at once | TechCrunch
TechCrunch
Lego Fortnite is seeing higher player counts than Fortnite Battle Royale | VGC
VGC
Lego Fortnite
TechRadar
fortnite game awards
Dexerto

Spread Score

How it works
Reach97Contagion35Breadth20Velocity58Longevity2452

Numbers

Launch weekend concurrent players
2.5M
As of Dec 9, 2023 · PC Games Insider
Seed to peak proxy
2 days
Dec 7 ’23 to Dec 9 ’23
Platforms
3
Started on Open web
Origin
Mixed
Gaming

Mechanics

  • PairingPrimary
  • Newsjacking
  • Controversy

How it spread

Trace the origin

Epic launched a free LEGO survival game inside Fortnite on December 7, 2023. Fortnite.gg recorded 2.45 million concurrent players on December 9. Gaming outlets reported the launch.

Proxy date; not a directly measured attention peak.

Google searchesNov ’23DecJan ’24MarMayJulSepNovPeak proxyEpic GamesStarts · Dec 7 ’23BricksetDec 6 ’23LEGOBy end of 2024PressOpen webRetail
PressOpen webRetail

Timeline (9)

  1. December 2023

    Brickset precursor · Dec 6 ’23

    Brickset published the cinematic trailer and readers discussed the game.[1]

  2. Epic Games seed · Dec 7 ’23

    Epic launched LEGO Fortnite, a free survival game within Fortnite.[2][3]

    Lego Fortnite's debut builds momentum with 2.4M people playing at once | TechCrunch

  3. VideoGamer press · Dec 8 ’23

    VideoGamer reported 2,432,569 concurrent players in the first hours.[3]

  1. peak proxy · Dec 9 ’23

  2. press · Dec 10 ’23

Join free to see why it worked and the other 6 events. Free, on every case.

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Spread the same way

Moment · Open web · 202052

Fortnite x Travis Scott "Astronomical"

Epic Games / Travis Scott / Cactus Jack

Epic reported 12.3 million concurrent players at Astronomical's first Fortnite show.

12.3M concurrent players

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Do this

  1. 1Use a familiar setting to introduce a new genre.
  2. 2
  3. 3

Every number (7)

  • First hours concurrent player peak“a peak of 2,432,569 players”
    2.4M[3]

Press (6 outlets)

  1. Dec 8, 20231 day inVideoGamer · Lego Fortnite player count peaked at an astonishing level

You’ve seen 1 of 3 steps, 1 of 7 numbers and 1 of 6 outlets. Pro opens the rest, with all 10 sources.

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Open the rest of this case

  • 3steps to copy, the playbook
  • 7sourced numbers
  • 6outlets that covered it
  • 10sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Gaming
Region
Global
Launch weekend concurrent players
2.5M
As of Dec 9, 2023 · PC Games Insider
Evidence
Grade B