Monopoly Go launch
Game · 2022
Scopely’s Monopoly Go passed $1 billion in revenue after its global launch.
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How it worksNumbers
- Worldwide installs in August 2023, AppMagic estimate
- 15M
- As of Aug 31, 2023 · Game World Observer
- Milestone date
- Nov 16 ’23
- Week of Jul 7, 2022 to Nov 16 ’23
- Platforms
- 3
- Started on App stores
- Origin
- Paid
- Gaming
Mechanics
How it spread
Trace the originScopely soft-launched Monopoly Go in the Philippines and released it globally in April 2023. A Facebook group traded stickers; Scopely reported $1 billion in revenue by November.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (12)
July 2022
Scopely seed · Week of Jul 7, 2022
By July 7, Monopoly Go was in soft launch in the Philippines.[1]
April 2023
Facebook players platform jump · Apr 25 ’23
A guide described a Facebook group where players traded stickers and sought friends.[4]
Join free to see why it worked and the other 9 events. Free, on every case.
Spread the same way
Do this
- 1Make it easy for players to invite friends into a shared activity.
Every number (10)
- October 2023 net revenue, AppMagic estimate“in October, the game generated $95 million”$95M[5]
Press (4 outlets)
- Jul 7, 2022same dayNaavik · July 7, 2022: Market Updates
You’ve seen 1 of 3 steps, 1 of 10 numbers and 1 of 4 outlets. Pro opens the rest, with all 12 sources.