Girl on Couch’s Man in Finance
Music · 2024
A joking TikTok dating checklist led to a single and over 58 million views.
fabian
@fabianstelzer · May 7, 2024
when folks say that nothing new is happening in music anymore (modulo AI) I think of this insane TikTok “community controlnet” phenomenon that’s been going on start here and watch the other vids:
Spread Score
How it worksNumbers
- Seed to milestone
- 7 weeks
- Apr 30 ’24 to Jun 20 ’24
- Platforms
- 5
- Started on TikTok
- Origin
- Seeded
- Entertainment
How it spread
Trace the originBoni posted a joking dating checklist on TikTok. Producers remixed her vocal, and a licensed Billen Ted single followed. The original reached more than 58 million views by December.
Documented milestone; not a measured attention peak.
Timeline (11)
April 2024
May 2024
The Daily Beast press · May 6 ’24
The Daily Beast interviewed Boni about the joke.[3]
Join free to see why it worked and the other 8 events. Free, on every case.
Spread the same way
Do this
- 1Invite people to add their own interpretation to a short original.
Every number (7)
- Original TikTok only; lower bound“over 14.1 million views”14.1M[7]
Press (4 outlets)
- May 6, 20246 days in
The Daily Beast · This Viral Song of the Summer Was a TikTok Joke No One Got
You’ve seen 1 of 3 steps, 1 of 7 numbers and 1 of 4 outlets. Pro opens the rest, with all 18 sources.