How It Spread
LibraryMechanicsSavedMethod

Kinds

Campaign1Product2Food & drink1Film1Music1Game1Creator moment1
Mechanics/Network/Creator relay
1 case

Creator relay

Mid-size creators pick it up in sequence, each adding reach.

Tagged when: At least three named creators with dated posts.

Very demure, very mindful

TikTok · 2024

58
TikTok video by @joolieannie

35M views

Celebrity amplifierFandom mobilisationBrand pile-onPlatform jumpPress loopPolitical adoption

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