Grade A17 sourcesHIS-02082
Mario Kart Tour mobile launch
Game · 2019
Sensor Tower estimated 90 million downloads in the game’s first week.
Spread Score
How it worksNumbers
- First month, worldwide estimated downloads
- 123.9M
- Sensor Tower
- Seed to peak proxy
- 1 day
- Sep 25 ’19 to Sep 26 ’19
- Platforms
- 3
- Started on App stores
- Origin
- Paid
- Gaming
Mechanics
How it spread
Trace the originNintendo released Mario Kart Tour on phones on September 25, 2019. Sensor Tower estimated 90 million downloads in its first week as press reported pricing concerns.
Proxy date; not a directly measured attention peak.
Timeline (14)
February 2018
Nintendo precursor · Feb 1 ’18
Nintendo announced a Mario Kart app for smart devices.[1]
August 2019
Nintendo precursor · Aug 27 ’19
Nintendo announced the September 25 release and opened pre-registration.[2]
September 2019
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Spread the same way
Do this
- 1Pair a familiar game with controls designed for the new device.
Every number (10)
- First-week downloads, AppMagic and Sensor Tower estimates“In its first week on sale, it was downloaded 54m times”54M–90M[5]
Press (6 outlets)
- Sep 25, 2019same day
9to5Mac · Mario Kart Tour for iOS has a successful launch day despite controversial freemium pricing
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