MoonPie Lol Ok
Campaign · 2017 · Notable
A participant interview reported over 196,000 retweets for MoonPie's eclipse reply.
MoonPie
@MoonPie · Aug 21, 2017
Lol ok
Hostess Snacks@Hostess_Snacks
Hostess has declared Golden CupCakes the official snack cake of the eclipse. #SolarEclipse2017
MoonPie
@MoonPie · Aug 20, 2017
Agree to disagree
NPR@NPR
There's more to #solareclipse snacking than SunChips and MoonPies. npr.org/sections/thesa…
Hostess Snacks
@Hostess_Snacks · Aug 21, 2017
Hostess has declared Golden CupCakes the official snack cake of the eclipse. #SolarEclipse2017
MoonPie
@MoonPie · Aug 21, 2017
Lol no
Hostess Snacks@Hostess_Snacks
What do you say we use our snacking powers for good @MoonPie? How about the Mooncake? #SolarEclipse2017 #EclipseSolar
Wendy’s
@Wendys · Aug 23, 2017
We weren't about to get punked by MoonPie too! Come see us when the cow jumps over the moon.
Hostess Snacks
@Hostess_Snacks · Aug 21, 2017
What do you say we use our snacking powers for good @MoonPie? How about the Mooncake? #SolarEclipse2017 #EclipseSolar
Spread Score
How it worksNumbers
- Reported seed impressions across social media (lower bound)
- 1B
- As of Jan 2, 2018 · Self-reported · Practical Ecommerce
- Peak date
- Week of Aug 21, 2017
- Aug 21 ’17 to Week of Aug 21, 2017
- Platforms
- 5
- Started on X
- Origin
- Seeded
- Food & beverage
How it spread
Trace the originMoonPie answered Hostess's eclipse snack claim with "Lol ok". Users replied and news outlets covered the exchange that day. A participant interview linked the breakout to demand exceeding factory capacity and a record sales month.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
August 2017
Shoney's precursor · Aug 18 ’17
Shoney's announced free MoonPies and eclipse glasses with meal purchases for eclipse day.[1]
@MoonPie precursor · Aug 20 ’17
MoonPie disputed an NPR post that offered eclipse snacks beyond MoonPies and SunChips.[2]
@Hostess_Snacks precursor · Aug 21 ’17
Hostess declared Golden CupCakes the official snack cake of the eclipse.[3]
Changelogupdated Oct 16 ’26
- Added 1 number · Score 56 → 45
- Added: 16 events, 20 sources · Score 56
Spread the same way
New cases, every week
How the next thing spread, the week it does.