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Library/Creator moment/Ms Rachel (Songs for Littles)
Grade A19 sourcesHIS-01371

Ms Rachel (Songs for Littles)

Creator moment · 2019 · Notable

55Editable slideCertificate

A toddler-learning YouTube creator reached 53.4 million Netflix views in half a year.

Original · Rachel Griffin Accurso
Ms Rachel among colourful letters, promoting the Netflix release
ABC News
Ms Rachel's Bubble, Bubble Pop! video thumbnail
Ms Rachel - Toddler Learning Videos on YouTube
Spin Master's Ms. Rachel toy collection
Spin Master
A Ms Rachel co-star in a Rolling Stone portrait
Rolling Stone
Ms Rachel speaking to camera about a social media break
NBC News
Ms Rachel speaking to camera on her return to social media
TODAY / NBC News
Ms Rachel and a co-star waving in Songs for Littles
Variety
Ms. Rachel Books artwork
Penguin Random House
Elmo, Grover and Cookie Monster beside Ms Rachel
Deadline

Spread Score

How it works
Reach41Contagion70Breadth90Velocity0Longevity7355

Numbers

Icky Sticky Bubblegum reaction videos, approximately
30K
As of Mar 10, 2023 · TikTok · Rolling Stone
Seed to milestone
6.4 years
Feb 13 ’19 to Jul 17 ’25
Platforms
6
Started on YouTube
Origin
Seeded
Education

Mechanics

  • Sound or audio memePrimary
  • Response chain
  • Platform jump
  • Controversy

How it spread

Trace the origin

Accurso posted children’s songs on YouTube, then reached families at home during the pandemic. Parents filmed babies reacting on TikTok. Books and toys followed. Netflix compilations became its most-watched children’s season in the first half of 2025.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesOct ’18Sep ’19May ’21Dec ’22Apr ’23NovAug ’24DecJun ’25OctJun ’26NovMilestoneYouTubePressTikTokRetailTVAudio
YouTubePressTikTokRetailTVAudio

13 more events on this chart

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Timeline (16)

  1. February 2019

    Rachel Griffin Accurso seed · Feb 13 ’19

    Accurso published “Bubble, Bubble Pop!” on her new YouTube channel.[1][2][3]

    Ms Rachel's Bubble, Bubble Pop! video thumbnail
    Open the first post ↗

  2. October 2022

    Fortune press · Oct 19 ’22

    Fortune recommended Songs for Littles in a guide to children’s screen time.[4]

  3. January 2023

    Parents on TikTok platform jump · Jan 2023

    Parents filmed babies reacting to “Icky Sticky Bubblegum” in a trend reported at about 30,000 videos.[5]

    A Ms Rachel co-star in a Rolling Stone portrait

  1. backlash · Feb 27 ’23

  2. owner response · Mar 6 ’23

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Why it worked

Do this

  1. 1
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Pro opens the playbook, all 11 sourced numbers and 19 sources. Start with a free account.

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Origin
Seeded
Sector
Education
Region
US
Icky Sticky Bubblegum reaction videos, approximately
30K
As of Mar 10, 2023 · TikTok · Rolling Stone
Evidence
Grade A

Spread the same way

Creator moment · YouTube · 201953

Kylie Jenner's Rise and Shine

Kylie Jenner

TikTok reported 40,000 versions of Jenner’s singing clip in five days.

Peaked at #1

1 / 8

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New cases, every week

How the next thing spread, the week it does.