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Library/Series/New Heights (podcast)
Grade A26 sourcesHIS-01183

New Heights (podcast)

Series · 2022 · Notable

40Editable slideCertificate

Swift's podcast debut drew 1.3 million concurrent YouTube viewers.

Original · Jason Kelce and Travis Kelce
Post · X
Clip · New Heights on YouTube
Official New Heights series artwork supplied by Amazon and Wondery.
Amazon / Wondery
New Offenses, Last Dances and Epic Super Bowl Rings | New Heights with Jason and Travis Kelce | EP 1
New Heights on YouTube
New Offenses, Last Dances and Epic Super Bowl Rings | EP 1
New Heights / Apple Podcasts
Brothers Jason Kelce of the Philadelphia Eagles and Travis Kelcebof the Kansas City Chiefs wave onstage during Super Bowl LVII Opening Night presented by Fast Twitch at Footprint Center on February…
The Hollywood Reporter
iHeartPodcast Awards 2024: See The Full List Of Winners | iHeart
iHeartMedia
Travis Kelce, Jason Kelce - New Heights
Variety
Apple shares the most popular podcasts of 2024
Apple
Taylor Swift in artwork for The Life of a Showgirl
Variety
Travis Kelce and Taylor Swift on the New Heights podcast
The Hollywood Reporter
Taylor Swift earns podcast record with appearance on boyfriend Travis Kelce's New Heights
Guinness World Records
Taylor Swift, New Heights
Variety
Taylor Swift on Reclaiming Her Masters, Wrapping The Eras Tour, and The Life of a Showgirl | NHTV
New Heights on YouTube
Travis and Jason Kelce Launch ‘New Heights’ Clothing Line
Front Office Sports
KANSAS CITY, MISSOURI - JANUARY 26: Tight end Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after the AFC Championship football game against the Buffalo Bills, at GEHA…
Rolling Stone
Taylor Swift on ‘New Heights’ Could Test Sports Podcast Ceiling
Front Office Sports
Swifties geeked out over pop icon’s appearance on Kelce brothers’ New Heights podcast
KCTV5
Taylor Swift Draws 1.3M Live Viewers In ‘New Heights’ Appearance
Front Office Sports
Jason Kelce Had The Sweetest Reaction to Taylor Swift Gushing About Travis Kelce
Sports Illustrated
Travis Kelce Taylor Swift Spotify Podcasts
Dexerto
Travis Kelce and Taylor Swift on "New Heights"
Billboard

Spread Score

How it works
Reach30Contagion35Breadth60Velocity69Longevity940

Numbers

Seed to milestone
2.9 years
Sep 8 ’22 to Aug 13 ’25
Platforms
7
Started on YouTube
Origin
Seeded
Media & publishing

Mechanics

  • Mystery & lore
  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Identity badge

How it spread

Trace the origin

The Kelces launched a sports podcast, then expanded into clothing and a Wondery rights deal. Swift’s album rollout brought fan watch parties and chart wins. Her episode set a concurrent-viewer record, the milestone used here.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJun ’22SepDecApr ’23OctMay ’24SepDecJun ’25SepDecJul ’26MilestoneYouTubeRetailAudioInstagramOpen webTVX
YouTubeRetailAudioInstagramOpen webTVX

13 more events on this chart

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Timeline (16)

  1. September 2022

    Jason and Travis Kelce seed · Sep 8 ’22

    The Kelces released their first episode, about new offenses, retirement and their Super Bowl rings.[1][2]

    New Offenses, Last Dances and Epic Super Bowl Rings | EP 1
    Open the first post ↗

  2. December 2022

    New Heights / Homage commercial · Dec 7 ’22

    The Kelces launched Homage clothing featuring the podcast logo, cartoons and catchphrases.[3]

    Travis and Jason Kelce Launch ‘New Heights’ Clothing Line

  3. January 2023

    Apple Podcasts listeners commercial · Week of Jan 30, 2023

    Wave reported that New Heights reached No. 1 overall on Apple in the week of January 30.[4]

  1. commercial · Mar 11 ’24

  2. commercial · Aug 27 ’24

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Why it worked

Do this

  1. 1
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Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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Ludo Studio; Joe Brumm (creator); BBC Studios (global distribution and merchandising)

The Australian preschool series reached 55.62 billion US streaming minutes in 2024.

20M sold

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How the next thing spread, the week it does.