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Library/Campaign/The Best Place in the World to Have Herpes
Grade B18 sourcesHIS-00714

The Best Place in the World to Have Herpes

Campaign · 2024 · Niche

27Editable slideCertificate

A herpes charity campaign reported 22 million PR impressions.

Make New Zealand The Best Place In The World To Have Herpes - An Introduction
Motion Sickness on Vimeo
The campaign title over a New Zealand landscape and sheep.
New Zealand Herpes Foundation
World Herpes Day 2024
Sexual Wellbeing Aotearoa
Sir Graham Henry, Sir Buck Shelford and Sir Ashley Bloomfield are among well-known Kiwis who have teamed up for a campaign for Global Herpes Awareness Day.
NZ Herald
Best Place to Have Herpes: People wearing black and gold in a classroom looking at the camera.
ABC News
1News
1News / Re: News
Make New Zealand the Best Place in the World to have Herpes
1News
Humorom protiv stigme: Uspeh novozelandske reklame o herpesu
BBC News Serbian / Danas
The New Zealand Herpes Foundation | Make NZ the Best Place in the World to have Herpes
The One Club
NZHF challenges the nation to become the best place in the world to have herpes in new behaviour-change campaign via Motion Sickness
Campaign Brief NZ
New Zealand officially diagnosed as the best place in the world to have herpes
Campaign Brief
How National Pride Made New Zealand the Best Place in the World to Have Herpes
Little Black Book
Motion Sickness and Finch win AdFest gold for herpes campaign - stoppress.co.nz
StopPress
Excellence in Healthcare/Beauty Marketing Strategy winner 2025: The New Zealand Herpes Foundation - New Zealand Marketing magazine
NZ Marketing

Spread Score

How it works
Reach24Contagion35Breadth20Velocity31LongevityNo data yet27

Numbers

Reported global PR impressions, StopPress, more than
22.4M
As of Mar 24, 2025 · Press · Self-reported · StopPress
Peak date
Week of Oct 20, 2024
Oct 13 ’24 to Week of Oct 20, 2024
Platforms
4
Started on TikTok
Origin
Mixed
Health & fitness

Mechanics

  • TransgressionPrimary
  • Underdog
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

The foundation launched a celebrity-fronted course and leaderboard on Global Herpes Awareness Day. Ads, donated placements and press carried it beyond its audience. It announced first place in December and reported 22 million PR impressions; Cannes awards followed.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’24NovJan ’25MarMayJulSepDecApr ’26PeakTikTokPressTVOpen web
TikTokPressTVOpen web

13 more events on this chart

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Timeline (16)

  1. October 2024

    New Zealand Herpes Foundation seed · Oct 13 ’24

    The foundation launched its celebrity course and TikTok film on Global Herpes Awareness Day.[1][2][3][4]

    World Herpes Day 2024
    Open the first post ↗

  2. NZ Herald press · Oct 13 ’24

    The Herald interviewed boxer Mea Motu about cold sores for its launch coverage.[5]

    Sir Graham Henry, Sir Buck Shelford and Sir Ashley Bloomfield are among well-known Kiwis who have teamed up for a campaign for Global Herpes Awareness Day.

  3. ABC News platform jump · Oct 13 ’24

    ABC broadcast coverage of the campaign and its celebrity presenters.[6]

    Best Place to Have Herpes: People wearing black and gold in a classroom looking at the camera.
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 3 numbers
  2. 2026-10-14Added: 16 events, 18 sources · Score 27 · Fact-check passed (36 claims)
Origin
Mixed
Sector
Health & fitness
Region
NZ
Reported global PR impressions, StopPress, more than
22.4M
As of Mar 24, 2025 · Press · Self-reported · StopPress
Evidence
Grade B

Spread the same way

Apple Three Minutes

YouTube · 2018

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Husqvarna: DOOM Mowers

YouTube · 2023

53
HUSQVARNA x DOOM

3.8B impressions

ASICS The Desk Break

YouTube · 2024

48
ASICS | The Desk Break

2.3B impressions

Full Steam Ahead with Francis Bourgeois

Instagram · 2022

27
HIGHSNOBIETY on Instagram: "It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠ ⁠ With…

New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’24NovJan ’25MarMayJulSepDecApr ’26PeakTikTokPressTVOpen web
TikTokPressTVOpen web

13 more events on this chart

Join free to see them

  1. October 2024

    New Zealand Herpes Foundation seed · Oct 13 ’24

    The foundation launched its celebrity course and TikTok film on Global Herpes Awareness Day.[1][2][3][4]

    World Herpes Day 2024
    Open the first post ↗

  2. NZ Herald press · Oct 13 ’24

    The Herald interviewed boxer Mea Motu about cold sores for its launch coverage.[5]

    Sir Graham Henry, Sir Buck Shelford and Sir Ashley Bloomfield are among well-known Kiwis who have teamed up for a campaign for Global Herpes Awareness Day.

  3. ABC News platform jump · Oct 13 ’24

    ABC broadcast coverage of the campaign and its celebrity presenters.[6]

    Best Place to Have Herpes: People wearing black and gold in a classroom looking at the camera.

  1. owner response · Oct 18 ’24

  2. peak · Week of Oct 20, 2024

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Why it worked

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