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Library/Trend & aesthetic/Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack
Grade B17 sourcesHIS-00801

Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack

Trend & aesthetic · 2025 · Niche

27Editable slideCertificate

A TikTok toner hack became Thayers’ $14.99 Hydrating Milky Mist.

Original · Nina Pool
Clip · @shelbyannbell on TikTok
Someone tag @𝐒𝐇𝐄𝐋𝐁𝐘 𝐀𝐍𝐍 we need a makeup artists opinion 😂🖤
@ninaghoulina on TikTok
Thayers Hydrating Milky Mist spray bottle
Thayers
#stitch with @🦇@ThayersOL 🦇 A GENIUS!!!!!! THAYERS GET US IN THE LAB ASAP!! #makeup #beauty
@shelbyannbell on TikTok
#loreal #beautyscience #thayers #createthebeautythatmovestheworld #mypeoplemypurpose | L'Oréal | 14 comments
L’Oréal on LinkedIn
Hydrating Milky Mist - Thayers | Ulta Beauty
Ulta Beauty
Milky Mist Beauty Battle: Vitamasques Hydrating Milky Glaze vs Thayers Hydrating Milky Mist
Face by Katie Pace on Lemon8
The Viral Thayers Toner TikTok Used Over Makeup for Glowy Skin Is Now an Official Mist
E! Online / E! Insider Shop
Inside Thayers’ Events, from a Pad Penthouse to a Rink Takeover
Event Marketer
Inside Thayers' TikToker-led product development strategy, with Nina Pool and Shelby Ann Bell
Glossy
The Best New Beauty Products in May 2026 | NewBeauty
NewBeauty
Morning Brew Logo
Retail Brew

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity0LongevityNo data yet27

Numbers

Seed to peak proxy
11 months
Jun 5 ’25 to May 11 ’26
Platforms
5
Started on TikTok
Origin
Mixed
Beauty & personal care

Mechanics

  • Response chainPrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Dupe economy

How it spread

Trace the origin

Pool proposed spraying Thayers toner over makeup. Bell stitched a test, and comments called for a mist. Thayers brought the pair into its lab, hired them as launch consultants and released a commercial spray.

Proxy date; not a directly measured attention peak.

Jun ’25AugNovFeb ’26AprMayJunAugOctNovTikTokOpen webPressRedditRetail
TikTokOpen webPressRedditRetail

13 more events on this chart

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Timeline (16)

  1. June 2025

    Nina Pool seed · Jun 5 ’25

    Pool asked Shelby Ann Bell to test Thayers Milky Toner as a spray after makeup.[1][2]

    Someone tag @𝐒𝐇𝐄𝐋𝐁𝐘 𝐀𝐍𝐍 we need a makeup artists opinion 😂🖤
    Open the first post ↗

  2. Shelby Ann Bell owner response · Jun 6 ’25

    Bell stitched Pool’s video and asked Thayers to get them into its lab.[3][4]

    The Viral Thayers Toner TikTok Used Over Makeup for Glowy Skin Is Now an Official Mist

  3. January 2026

    Thayers / Nina Pool / Shelby Ann Bell owner response · Jan 2026

    The creators visited L’Oréal’s research lab and teased the Milky Mist Toner.[5]

    Inside Thayers’ Events, from a Pad Penthouse to a Rink Takeover
Origin
Mixed
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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3M sold

New cases, every week

How the next thing spread, the week it does.

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Jun ’25AugNovFeb ’26AprMayJunAugOctNovTikTokOpen webPressRedditRetail
TikTokOpen webPressRedditRetail

13 more events on this chart

Join free to see them

  1. June 2025

    Nina Pool seed · Jun 5 ’25

    Pool asked Shelby Ann Bell to test Thayers Milky Toner as a spray after makeup.[1][2]

    Someone tag @𝐒𝐇𝐄𝐋𝐁𝐘 𝐀𝐍𝐍 we need a makeup artists opinion 😂🖤
    Open the first post ↗

  2. Shelby Ann Bell owner response · Jun 6 ’25

    Bell stitched Pool’s video and asked Thayers to get them into its lab.[3][4]

    The Viral Thayers Toner TikTok Used Over Makeup for Glowy Skin Is Now an Official Mist

  3. January 2026

    Thayers / Nina Pool / Shelby Ann Bell owner response · Jan 2026

    The creators visited L’Oréal’s research lab and teased the Milky Mist Toner.[5]

    Inside Thayers’ Events, from a Pad Penthouse to a Rink Takeover

  1. owner response · Feb 5 ’26

  2. press · Apr 10 ’26

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Why it worked

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