Grade B19 sourcesHIS-00888
NYX Fat Oil Lip Drip
Product · 2022 · Niche
Fat Oil reached No. 1 among Amazon beauty and personal care new releases.
![NYX Professional Makeup Partners with Paris Hilton and Saweetie to Launch "If You NYX [Professional Makeup] You Know" Campaign](/_next/image?url=%2Fmedia%2Fnyx-fat-oil-lip-drip%2Fpress-32c5a6ec79.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
Spread Score
How it worksNumbers
- Peak date
- Week of Apr 12, 2026
- Dec 22 ’22 to Week of Apr 12, 2026
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originFat Oil reached Canadian shoppers before its reported US release. Creator swatches and reviews preceded stockout coverage and an Amazon new-release category lead. NYX later used celebrity advertising and extended the franchise into body care.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
December 2022
January 2023
u/sassychris platform jump · Jan 7 ’23
u/sassychris posted a Follow Back swatch and described having tried the lip oil.[2]
February 2023
NYX Professional Makeup owner response · Feb 6 ’23
NYX released Fat Oil through NYX Cosmetics and Ulta, according to BeautyVelle’s stated release date.[3]
Changelogupdated Oct 16 ’26
- Added 1 source
- Added: 15 events, 17 sources · Score 24
Spread the same way
New cases, every week
How the next thing spread, the week it does.