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Library/Music/OK Go's Here It Goes Again video
Grade B16 sourcesHIS-01014

OK Go's Here It Goes Again video

Music · 2006 · Niche

32Editable slideCertificate

The treadmill video reached 2.2 million YouTube views before its MTV performance.

Clip · OKGoVEVO on YouTube
Here It Goes Again
OK Go
OK Go's Here It Goes Again video: cover art
Wikipedia (non-free, fair use)
Going Home
OK Go
OK Go Grammy Awards and Nominations, Song & Bio
Recording Academy
OK Go - Here It Goes Again (Official Music Video)
OKGoVEVO on YouTube

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity34LongevityNo data yet32

Numbers

Seed to peak
4 weeks
Jul 31 ’06 to Aug 31 ’06
Platforms
6
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Real-world spectaclePrimary
  • Underdog
  • Platform jump
  • Press loop

How it spread

Trace the origin

A homemade treadmill routine circulated on YouTube and Break.com, then moved to a live MTV performance. The song entered the UK singles chart. The video later received a Grammy and a viewer-voted YouTube award.

Jul ’06SepNovFeb ’07AprNovAug ’08Apr ’09SepFeb ’10YouTubePressOpen webTVAudioRetail
YouTubePressOpen webTVAudioRetail

11 more events on this chart

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Timeline (14)

  1. July 2006

    OK Go seed · Jul 31 ’06

    OK Go posted the treadmill video to YouTube.[1][2][3]

    Going Home
    Open the first post ↗

  2. August 2006

    Los Angeles Times press · Aug 5 ’06

    The Los Angeles Times covered the viral clip.[4]

  3. Break.com viewers platform jump · Aug 10 ’06

    The clip reached 250,000 views on Break.com alongside its YouTube circulation.[2]

Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Jul ’06SepNovFeb ’07AprNovAug ’08Apr ’09SepFeb ’10YouTubePressOpen webTVAudioRetail
YouTubePressOpen webTVAudioRetail

11 more events on this chart

Join free to see them

  1. July 2006

    OK Go seed · Jul 31 ’06

    OK Go posted the treadmill video to YouTube.[1][2][3]

    Going Home
    Open the first post ↗

  2. August 2006

    Los Angeles Times press · Aug 5 ’06

    The Los Angeles Times covered the viral clip.[4]

  3. Break.com viewers platform jump · Aug 10 ’06

    The clip reached 250,000 views on Break.com alongside its YouTube circulation.[2]

  1. platform jump · Aug 31 ’06

  2. peak · Aug 31 ’06

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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