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Library/Series/One Piece (Netflix series)
Grade A23 sourcesHIS-01282

One Piece (Netflix series)

Series · 2023 · Viral

63Editable slideCertificate

Netflix reported 18.5 million views for the live-action adaptation's opening four days.

Trailer · Netflix on YouTube
Clip · Tekking101 on YouTube
The Straw Hat crew in the official trailer.
Netflix on YouTube
The Santa Monica Pier Ferris wheel lit for One Piece fan celebrations.
Netflix
One Piece x Zara T-shirt.
Netflix Tudum
One Piece. Iñaki Godoy as Monkey D. Luffy in season 1 of One Piece. Cr. Courtesy of Netflix © 2023
Variety
Taz Skylar as Sanji, Mackenyu as Roronoa Zoro, Iñaki Godoy as Monkey D. Luffy, Emily Rudd as Nami, and Jacob Romero as Usopp in Season 2 of 'One Piece'
Netflix Tudum
Netflix’s first-season Fan Fest at Fronton Inclan, Mexico City; photographed Sept. 11, 2023. CC BY 4.0.
Ferfive / Wikimedia Commons (CC BY 4.0)
The Straw Hats aboard the Going Merry.
Parrot Analytics
The Straw Hat crew in a scene from One Piece.
Netflix
Nami, Luffy and Zoro in a scene from One Piece.
Deadline
Iñaki Godoy as Luffy pointing from the ship.
Collider
A still of Jeff Ward as Buggy The Clown in season 1 of One Piece
The Daily Beast
The Straw Hats in a shipboard fight.
Popverse

Spread Score

How it works
Reach73Contagion35Breadth100Velocity65Longevity2663

Numbers

TikTok campaign hashtag search impressions, reported lower bound
4B
As of Sep 12, 2023 · TikTok · Self-reported · Deadline
Observed peak date
Week of Sep 10, 2023
Aug 24 ’23 to Week of Sep 10, 2023
Platforms
4
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • UnderdogPrimary
  • Identity badge
  • Real-world spectacle
  • Platform jump
  • Press loop

How it spread

Trace the origin

Netflix staged fan screenings before its worldwide streaming launch. Reviews and Buggy fan edits spread across social platforms; Netflix reported three weeks atop its English-TV chart. It renewed the series, while an editor later claimed an overseas manga-sales lift.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’19Apr ’20Jun ’21Aug ’22Sep ’23OctApr ’24SepApr ’25OctMay ’26Observed peakOpen webPressXTikTok
Open webPressXTikTok

13 more events on this chart

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Timeline (16)

  1. January 2020

    Netflix precursor · Jan 29 ’20

    Netflix ordered a live-action One Piece series with Tomorrow Studios and Shueisha.[1]

    Open the first post ↗

  2. August 2023

    Netflix seed · Aug 24 ’23

    Netflix publicly screened the first episode at Pirates on the Pier in Santa Monica.[2][3]

    The Santa Monica Pier Ferris wheel lit for One Piece fan celebrations.

  3. Arezou Amin / Collider press · Aug 25 ’23

    Collider reported cheering crowds and a drone show at Netflix's public first-episode screening.[3]

    Iñaki Godoy as Luffy pointing from the ship.

  1. commercial · Aug 31 ’23

  2. backlash · Aug 31 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 17 sourced numbers and 23 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
Global
TikTok campaign hashtag search impressions, reported lower bound
4B
As of Sep 12, 2023 · TikTok · Self-reported · Deadline
Evidence
Grade A

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How the next thing spread, the week it does.