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Library/Moment/Overwatch 2 launch queues
Grade B11 sourcesHIS-01787

Overwatch 2 launch queues

Moment · 2022

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A player reported 20,000 people ahead in the Overwatch 2 launch queue.

Overwatch 2 | Know Your Meme
Know Your Meme
Overwatch 2 Launches October 4 as a Free-to-Play Live Experience
Blizzard Entertainment
Overwatch Patch Notes
Blizzard Entertainment
Overwatch 2 Was Barely Playable Last Night, But At Least The Memes Were Dank - Kotaku
Kotaku
Ovewatch 2 players dish out spiciest memes over server issues
GAMINGbible
Overwatch 2 is released on Steam, is immediately review bombed | VGC
Video Games Chronicle

Spread Score

How it works
Reach44ContagionNo data yetBreadth20Velocity56Longevity1735

Numbers

Seed to peak proxy
1 day
Oct 4 ’22 to Oct 5 ’22
Platforms
4
Started on Open web
Origin
Organic
Gaming

Mechanics

  • Platform jumpPrimary
  • Controversy

How it spread

Trace the origin

Players reported long login queues as Overwatch 2 launched. Queue jokes spread across forums, Twitter and YouTube, while Blizzard apologized and explained its overloaded login systems.

Proxy date; not a directly measured attention peak.

Google searchesJun ’22JulSepNovDecFeb ’23AprJunAugPeak proxyGuiltycrownStarts · Oct 4 ’22Blizzard EntertainmentJun 12 ’22Players on TwitterOct 4 ’22KotakuOct 5 ’22videogamedunkeyOct 5 ’22Open webXPressYouTube
Open webXPressYouTube

Timeline (15)

  1. June 2022

    Blizzard Entertainment precursor · Jun 12 ’22

    Blizzard announced the free-to-play sequel would launch on October 4.[1]

    Overwatch 2 Launches October 4 as a Free-to-Play Live Experience
    Open the first post ↗
  2. October 2022

    Blizzard Entertainment precursor · Oct 4 ’22

    Overwatch 2 launched in early access on PC and consoles.[1][2]

  3. Guiltycrown seed · Oct 4 ’22

    A player posted that more than 20,000 people were ahead in the login queue.[3]

  1. backlash · Oct 4 ’22

  2. backlash · Oct 4 ’22

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Do this

  1. 1Make launch status and queue behavior visible to waiting users.
  2. 2

Every number (1)

  • Game-wide players in first month, Blizzard report“Overwatch® 2 welcomed 35 million players in its first month”
    35M[10]

Press (2 outlets)

  1. Oct 5, 20221 day inKotaku · Overwatch 2 Was Barely Playable Last Night, But At Least The Memes Were Dank

You’ve seen 1 of 2 steps and 1 of 2 outlets. Pro opens the rest, with all 11 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 1sourced numbers
  • 2outlets that covered it
  • 11sources, each linked

The same on every case, with alerts and decks.

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Origin
Organic
Sector
Gaming
Region
Global
Reported figure
—
Evidence
Grade B