PedidosYa: World Cup Delivery
Campaign · 2022 · Niche
Entrants claimed 25 million reached by an alert tracking Argentina’s World Cup trophy.
¿Por qué es tendencia?
@porquetendencia · Dec 19, 2022
"Pedidos Ya": Por la notificación que recibieron sus usuarios
Spread Score
How it worksNumbers
- Campaign reach claimed by vendor; static, undated claim
- 26M
- As of Oct 13, 2026 · Self-reported · Paisanos
- Seed to peak
- same day
- Dec 19 ’22 to Dec 19 ’22
- Platforms
- 5
- Started on Open web
- Origin
- Seeded
- Food & beverage
How it spread
Trace the originPedidosYa sent a fake delivery alert after Argentina won the World Cup. It opened a trophy-flight tracker; screenshots reached Twitter, Reddit and news sites. Entrants later claimed 25 million social reach. The campaign won the Cannes Mobile Grand Prix.
13 more events on this chart
Join free to see themTimeline (16)
June 2021
Argentine Football Association precursor · Jun 2 ’21
AFA announced PedidosYa as the official delivery partner of Argentina’s national teams.[1]
December 2022
Argentina national team precursor · Dec 18 ’22
Argentina won the World Cup final against France, setting up the trophy’s journey home.[2]
Changelogupdated Oct 12 ’26
- Added: 16 events, 21 sources · Score 41
Spread the same way
New cases, every week
How the next thing spread, the week it does.