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Library/Game/Pokémon Scarlet and Violet’s record launch
Grade A15 sourcesHIS-02055

Pokémon Scarlet and Violet’s record launch

Game · 2022

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Pokémon Scarlet and Violet sold over 10 million copies worldwide in three days.

Famitsu Sales: 11/14/22 – 11/20/22 [Update]
Gematsu
Pokémon Scarlet and Violet’s record launch
Wikipedia (non-free, fair use)
How Pokémon Scarlet & Violet took over Twitch | Streams Charts
Streams Charts
【ソフト&ハード週間販売数】4週連続で『ポケモン スカーレット・バイオレット』が首位に! 新作からは『ドラゴンクエスト トレジャーズ』『魔法使いの夜』がランクイン【12/5~12/11】 | ゲーム・エンタメ最新情報のファミ通.com
Famitsu
Pokemon Scarlet and Violet ‘Overview’ trailer, Japanese TV commercial [Update]
Gematsu
Pokemon Scarlet Violet bugs
Dexerto
Famitsu Sales: 12/19/22 – 12/25/22 [Update]
Gematsu

Spread Score

How it works
Reach51Contagion35Breadth30Velocity25Longevity2836

Numbers

Seed to milestone
6 days
Nov 18 ’22 to Nov 24 ’22
Platforms
6
Started on Retail
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Controversy
  • Pairing

How it spread

Trace the origin

Nintendo released Scarlet and Violet worldwide on November 18, 2022. Players shared glitch clips and streamed the games; Nintendo reported over 10 million copies sold in three days.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesMay ’22JulOctDecJan ’23MarMayOctMay ’24OctMilestoneNintendo and The Pokémon…Starts · Nov 18 ’22NintendoJun 1 ’22NintendoNov 1 ’22PlayersNov 18 ’22DexertoNov 19 ’22Twitch streamersNov 25 ’22Open webTVRetailXPressTwitch
Open webTVRetailXPressTwitch

Timeline (17)

  1. June 2022

    Nintendo precursor · Jun 1 ’22

    Nintendo announced the games would launch on November 18.[1]

    Open the first post ↗
  2. September 2022

    The Pokémon Company precursor · Sep 29 ’22

    The company released Sheeran’s song Celestial, recorded for the games.[2]

  3. November 2022

    Nintendo precursor · Nov 1 ’22

    Nintendo released an overview trailer and a Japanese TV commercial.[3]

    Pokemon Scarlet and Violet ‘Overview’ trailer, Japanese TV commercial [Update]
  1. precursor · Nov 11 ’22

  2. seed · Nov 18 ’22

Join free to see why it worked and the other 14 events. Free, on every case.

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Spread the same way

Game · Open web · 202352

LEGO Fortnite launch

Epic Games and the LEGO Group

LEGO Fortnite reached 2.45 million concurrent players on its launch weekend.

2.5M concurrent players

1 / 8

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Do this

  1. 1Give players ways to explore and share experiences together.
  2. 2

Every number (6)

  • Global sell-through in first three days, over“世界累計販売本数が、発売後3日間で1,000万本”
    10M[5]

Press (4 outlets)

  1. Nov 1, 202217 days beforeGematsu · Pokémon Scarlet and Violet overview trailer and Japanese TV commercial

You’ve seen 1 of 2 steps, 1 of 6 numbers and 1 of 4 outlets. Pro opens the rest, with all 15 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 6sourced numbers
  • 4outlets that covered it
  • 15sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Gaming
Region
Global
Reported figure
—
Evidence
Grade A