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Library/Product/Raspberry Pi’s launch-day rush
Grade C6 sourcesHIS-01103

Raspberry Pi’s launch-day rush

Product · 2012 · Notable

45Editable slideCertificate

A low-cost computer launch turned a maker audience into a global order backlog.

Model B board diagram currently illustrating Raspberry Pi’s March 2012 launch post; image-file upload path is dated 2022
Model B diagram on launch post · Raspberry Pi Foundation

Spread Score

How it works
ReachNo data yetContagion60Breadth30VelocityNo data yetLongevityNo data yet45

Numbers

Launch-day orders
>100K
Feb 29, 2012 · Farnell and RS · Owner retrospective · Self-reported · Raspberry Pi / Eben Upton
Seed to milestone
same day
Feb 29 ’12 to Feb 29 ’12
Platforms
4
Started on Open web
Origin
Mixed
Education

Mechanics

  • Press loopPrimary
  • Fandom mobilisation
  • Sell-out loop

How it spread

Trace the origin

A BBC prototype demo and maker community preceded Raspberry Pi’s February 2012 launch. Retailer sites struggled under demand. The Foundation later reported over 100,000 launch-day orders; a first element14 shipment reached 31 countries and territories.

Documented milestone; not a measured attention peak.

May ’11JulSepNovFeb ’12AprMayJulSepPressOpen webRedditRetail
PressOpen webRedditRetail

5 more events on this chart

Join free to see them

Timeline (8)

  1. May 2011

    BBC / Raspberry Pi precursor · May 2011

    A BBC prototype demonstration brought attention to the planned low-cost computer.[1]

    Open the first post ↗

  2. February 2012

    Raspberry Pi seed · Feb 29 ’12

    Raspberry Pi opened orders through Farnell and RS Components.[1][2]

  3. r/raspberry_pi first amplifier · Feb 29 ’12

    The Raspberry Pi subreddit relayed the launch and manufacturing-partner announcement.[4]

Origin
Mixed
Sector
Education
Region
GB
Launch-day orders
>100K
Feb 29, 2012 · Farnell and RS · Owner retrospective · Self-reported · Raspberry Pi / Eben Upton
Evidence
Grade C

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New cases, every week

How the next thing spread, the week it does.

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May ’11JulSepNovFeb ’12AprMayJulSepPressOpen webRedditRetail
PressOpen webRedditRetail

5 more events on this chart

Join free to see them

  1. May 2011

    BBC / Raspberry Pi precursor · May 2011

    A BBC prototype demonstration brought attention to the planned low-cost computer.[1]

    Open the first post ↗

  2. February 2012

    Raspberry Pi seed · Feb 29 ’12

    Raspberry Pi opened orders through Farnell and RS Components.[1][2]

  3. r/raspberry_pi first amplifier · Feb 29 ’12

    The Raspberry Pi subreddit relayed the launch and manufacturing-partner announcement.[4]

  1. press · Feb 29 ’12

  2. milestone · Feb 29 ’12

Join free to see the other 5 events and the full chart. Free, on every case.

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Why it worked

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