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Library/Film/Saltburn
Grade A23 sourcesHIS-01195

Saltburn

Film · 2023 · Viral

71Editable slideCertificate

Saltburn grossed $21 million worldwide as its scenes became TikTok reaction formats.

Trailer · Amazon MGM Studios on YouTube
Clip · SEllisBextorVEVO on YouTube
Saltburn: poster
Box Office Mojo
Prime Video on Instagram: "Boy dinner"
Prime Video on Instagram
Official bathwater-filled Saltburn soundtrack vinyl.
Bad World
Official Saltburn site and its promotional image.
Amazon MGM Studios
Saltburn | Official Trailer
Amazon MGM Studios on YouTube
The stately home used as Saltburn
BFI
The Saltburn Effect! Sophie Ellis-Bextor on Murder on the Dancefloor's Top 10 return: “Thank you for this magical adventure!”
Official Charts Company
'Saltburn' Emerald Fennell interview and Amazon Prime success.
Deadline
Sophie Ellis-Bextor to perform Murder on the Dancefloor at the 2024 BAFTAs
Official Charts Company
Sophie Ellis-Bextor - Murder On The Dancefloor
SEllisBextorVEVO on YouTube
Drayton House exterior, the film’s estate location. CC BY-SA 2.0.
John Sutton / Geograph
Barry Keoghan in the Saltburn bathtub scene
Marketing Brew
The Saltburn TikTok trend shows how meaningless the film really is
Dazed
Sophie Ellis-Bextor Sets First Headlining Tour of North America
Billboard (via Billboard Canada)

Spread Score

How it works
Reach90Contagion45Breadth80Velocity26Longevity10071

Numbers

Studio-reported combined reach of influencer/creator activity
166M
As of Jan 9, 2024 · Self-reported · Deadline
Observed peak date
Week of Jan 2, 2024
Aug 31 ’23 to Week of Jan 2, 2024
Platforms
8
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio meme
  • Platform jumpPrimary
  • Press loop
  • Revival

How it spread

Trace the origin

Saltburn premiered at Telluride before its cinema run. Prime Video’s December release spread bathtub reactions and dance recreations, alongside paid creator work. Murder on the Dancefloor returned to UK No. 2; the film grossed about $21 million worldwide.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’23AugSepNovDecJan ’24FebMayAugNovApr ’25AugObserved peakPressBox officeYouTubeOpen webTikTokInstagramAudioRetail
PressBox officeYouTubeOpen webTikTokInstagramAudioRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2023

    BFI precursor · Aug 7 ’23

    BFI announced Saltburn as the opening film of its London festival.[1]

    The stately home used as Saltburn
    Open the first post ↗

  2. Emerald Fennell / Telluride Film Festival seed · Aug 31 ’23

    Saltburn first screened publicly at the Telluride Film Festival.[2]

  3. TheWrap press · Aug 31 ’23

    TheWrap published a Telluride review that praised the direction and criticised the twists.[3]

  1. platform jump · Nov 17 ’23

  2. platform jump · Nov 28 ’23

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Why it worked

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Pro opens the playbook, all 14 sourced numbers and 23 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
GB
Studio-reported combined reach of influencer/creator activity
166M
As of Jan 9, 2024 · Self-reported · Deadline
Evidence
Grade A

Spread the same way

Creator moment · TikTok · 202063

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Nathan Apodaca

After a stranger’s repost, Dreams returned to the Hot 100 at No. 21.

15B impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.