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Library/Series/Shōgun (2024 series)
Grade A29 sourcesHIS-01230

Shōgun (2024 series)

Series · 2024 · Viral

61Editable slideCertificate

FX's Shōgun reached a record 18 Emmy wins after a global streaming launch.

Trailer · FX Networks on YouTube

Allen Ivermectin

@FanSince09 · Apr 17, 2024

Blackthorne: You tell him that the Flyers are an absolute disgrace to the game of Hockey!! Yes Yes, I know they had no goalie but losing 8 in a row doomed them. Torts isn’t the guy and they need to clean house! Mariko: The Ajin is displeased about sports.

5.8K23
Post · @FanSince09 on X

Aaron West

@oeste · Apr 17, 2024

Blackthorne: You tell him that despite the progress we’ve made as a club over the last few years, we needed a statement win and we couldn’t beat the weakest Bayern in decades!!! It’s maddening! Mariko: The Anjin is displeased with his London sports team

10.5K169
Post · @oeste on X
Clip · The Shogunate on YouTube

7/11 Truther

@DaveMcNamee3000 · Apr 18, 2024

Blackthorne: You tell him that despite being called “Endless Shrimp” it does in fact have a limit. The dogs and charlatans at Red Lobster have created a lie and I intend to speak my mind about it. There needs to be accountability! Mariko: the Anjin is upset about shrimp

32.3K150
Post · @DaveMcNamee3000 on X
Shōgun (2024 series): poster
Wikipedia (non-free, fair use)
Shōgun
FX Productions; FX / Hulu (release)
Shōgun - New Extended Trailer | Hiroyuki Sanada, Cosmo Jarvis, Anna Sawai | FX
FX Networks on YouTube
Hiroyuki Sanada as Toranaga
Variety
FX and Hulu Try to Win Super Bowl With Shōgun Trailer
Adweek
“SHOGUN” -- "Anjin" -- Episode 1 (Airs February 27) Pictured: Hiroyuki Sanada as Yoshii Toranaga. CR: Katie Yu/FX
Variety
Toranaga close-up
Variety
Hiroyuki Sanada in the third episode of 'Shogun,' "Tomorrow is Tomorrow"
The Hollywood Reporter
FX’S “SHŌGUN” PREMIERE BREAKS RECORDS WITH 9 MILLION VIEWS GLOBALLY ON HULU AND DISNEY+
Disney / FX
“SHOGUN” -- "Servants of Two Masters" -- Episode 2 (Airs February 27) Pictured: Hiroyuki Sanada as Yoshii Toranaga, Anna Sawai as Toda Mariko. CR: Katie Yu/FX
Variety
Hiroyuki Sanada as Yoshii Toranaga in Shogun
The Hollywood Reporter
Hiroyuki Sanada as Toranaga
Deadline
Toranaga in armor
ADMERASIA
‘Shogun’ Slays The Competition at No. 1 on Streaming Top 10
Samba TV / TheWrap
Mariko translating Blackthorne's rant, the meme frame
@DaveMcNamee3000 on X
Shōgun cast at the Japan premiere
ORICON News
FX and Nobu Shōgun experience display
Event Marketer

Spread Score

How it works
Reach79Contagion35Breadth80Velocity58Longevity4061

Numbers

FX influencer-campaign impressions; undated campaign total
13M
Self-reported · FX Networks / Shorty Awards
Observed peak date
Week of Mar 4, 2024
Feb 19 ’24 to Week of Mar 4, 2024
Platforms
7
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Remixable template
  • Press loop
  • Maker origin
  • Pairing

How it spread

Trace the origin

FX screened Shōgun before its streaming launch, backed by a Super Bowl ad and influencers. Viewers made character and translation memes as the series topped streaming charts. FX pursued more seasons, and its Emmy wins preceded a viewing rebound.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesOct ’23NovFeb ’24MarAprMayJulSepNovMay ’25OctObserved peakYouTubeTVBox officeRetailPressOpen webX
YouTubeTVBox officeRetailPressOpen webX

12 more events on this chart

Join free to see them

Timeline (15)

  1. November 2023

    FX precursor · Nov 2 ’23

    FX released the first trailer for its adaptation of James Clavell's novel.[1]

    Hiroyuki Sanada as Toranaga
    Open the first post ↗

  2. February 2024

    FX / Hulu precursor · Feb 11 ’24

    FX and Hulu aired a 30-second Shōgun ad during the Super Bowl's second quarter.[2]

    FX and Hulu Try to Win Super Bowl With Shōgun Trailer

  3. Disney+ seed · Feb 19 ’24

    Disney+ held a subscriber-lottery premiere screening of Shōgun at TOHO Cinemas Hibiya.[3][4]

    Shōgun cast at the Japan premiere

  1. platform jump · Feb 21 ’24

  2. press · Feb 26 ’24

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Why it worked

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Pro opens the playbook, all 12 sourced numbers and 29 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
FX influencer-campaign impressions; undated campaign total
13M
Self-reported · FX Networks / Shorty Awards
Evidence
Grade A

Spread the same way

Series · YouTube · 200653

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Moonbug Entertainment (Candle Media); created by Jay Jeon and his wife

CoComelon passed 100 million YouTube subscribers as it expanded into Netflix and toys.

$120M revenue

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New cases, every week

How the next thing spread, the week it does.