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Library/Trend & aesthetic/Spartan Race
Grade B38 sourcesHIS-00766

Spartan Race

Trend & aesthetic · 2010 · Notable

45Editable slideCertificate

Spartan said nearly 750,000 people participated in its obstacle races in 2015.

Clip · PowerfulJRE on YouTube
spartan-race-brenda-ahearn-pursuits
TIME
The 10 Most Important Spartan Races of the Past 10 Years
Spartan
Joe De Sena, Spartan Co-founder and Yan Martin, Head of Global Brand...
Getty Images / WireImage
Sorry OCR, We're Breaking Up - Obstacle Racing Media
Joel Getty via Obstacle Racing Media
Daily Burn Spartan Training Program
Daily Burn
Lydia McLaughlin: Becoming a Spartan | Bravo
Lydia McLaughlin / Bravo
A participant completing the Spartan Race at Fort Carson on May 4, 2013; U.S. Army public-domain photograph.
U.S. Army / Andrew Porch
Joe De Sena on The Joe Rogan Experience: Full Podcast Episode
Spartan
Joe De Sena's Spartan Race is soooooo much bigger than I thought - Business Podcast for Startups
Mixergy
Joe Rogan Experience #1514 - Joe De Sena
PowerfulJRE on YouTube
Ratings: NBC's 'Spartan' Premiere Runs Roughshod Over CBS' 'BrainDead'
TheWrap
Real Housewives Of Orange County Recap: A Leprechaun Doesn't Change Its Spots
Reality Tea
Spartan SOCAL 15 Year Report
Obstacle Racing Media
Joe Rogan talking
Dexerto

Spread Score

How it works
Reach18Contagion35Breadth100Velocity0Longevity8745

Numbers

Jacksonville 2024 pre-race paid digital impressions, owner report
10.3M
As of Jun 6, 2024 · Self-reported · Spartan via City of Jacksonville
Peak date
Week of Aug 30, 2017
May 16 ’10 to Week of Aug 30, 2017
Platforms
4
Started on Open web
Origin
Mixed
Sports

Mechanics

  • Identity badgePrimary
  • Shareable output
  • Maker origin
  • Platform jump
  • Pairing

How it spread

Trace the origin

Spartan grew through racer communities, advertising, Reebok and NBC partnerships. Investment followed, but it was not profitable in 2015. Its observed Wikipedia peak came during 2017 coverage of a race on Real Housewives of Orange County.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesSep ’09Jun ’10Feb ’12SepMay ’13May ’14Sep ’15Jun ’16Apr ’17Feb ’19Apr ’22Oct ’24PeakOpen webPressYouTubeTV
Open webPressYouTubeTV

14 more events on this chart

Join free to see them

Timeline (17)

  1. March 2010

    Spartan Races precursor · Mar 22 ’10

    Spartan announced a race series scheduled to launch in Vermont on May 16.[1]

    Open the first post ↗

  2. May 2010

    Spartan Race seed · May 16 ’10

    Spartan held its first public race in Williston, Vermont.[2][1]

    The 10 Most Important Spartan Races of the Past 10 Years

  3. March 2012

    Los Angeles Times press · Mar 10 ’12

    The Los Angeles Times covered Spartan among the obstacle races attracting amateur athletes.[3]

Origin
Mixed
Sector
Sports
Region
US
Jacksonville 2024 pre-race paid digital impressions, owner report
10.3M
As of Jun 6, 2024 · Self-reported · Spartan via City of Jacksonville
Evidence
Grade B

Spread the same way

Orangetheory Fitness

Retail · 2010

57
Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8

3.9B impressions

Bluesky surge

X · 2024

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Spotify Pie

Open web · 2022

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

Lapse (2023 relaunch)

App stores · 2023

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesSep ’09Jun ’10Feb ’12SepMay ’13May ’14Sep ’15Jun ’16Apr ’17Feb ’19Apr ’22Oct ’24PeakOpen webPressYouTubeTV
Open webPressYouTubeTV

14 more events on this chart

Join free to see them

  1. March 2010

    Spartan Races precursor · Mar 22 ’10

    Spartan announced a race series scheduled to launch in Vermont on May 16.[1]

    Open the first post ↗

  2. May 2010

    Spartan Race seed · May 16 ’10

    Spartan held its first public race in Williston, Vermont.[2][1]

    The 10 Most Important Spartan Races of the Past 10 Years

  3. March 2012

    Los Angeles Times press · Mar 10 ’12

    The Los Angeles Times covered Spartan among the obstacle races attracting amateur athletes.[3]

  1. commercial · Aug 2012

  2. platform jump · Sep 1 ’12

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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  3. 3

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