Grade A15 sourcesHIS-01981
The Circle
Series · 2020
Netflix’s social competition offered a $100,000 prize and inspired fan-run games.
Spread Score
How it worksNumbers
- Observed peak date
- Week of Jan 15, 2020
- Jan 1 ’20 to Week of Jan 15, 2020
- Platforms
- 4
- Started on Open web
- Origin
- Paid
- Entertainment
Mechanics
How it spread
Trace the originNetflix released The Circle in weekly batches. Viewers posted reactions on Twitter, and fans later hosted their own games on Discord.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (16)
December 2019
Netflix precursor · Dec 31 ’19
A Times Square billboard launched a promotion that paid participants through Venmo.[1]
January 2020
Mel Brown platform jump · Jan 1 ’20
Mel Brown posted a joke about a contestant on Twitter.[5]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Make an episodic format easy for viewers to discuss between releases.
Every number (1)
- Winner’s prize“a $100,000 prize”$100K[15]
Press (2 outlets)
- Jan 15, 202014 days in
TIME · The Circle Fan Favorite Shubham Goel Opens Up
You’ve seen 1 of 2 steps and 1 of 2 outlets. Pro opens the rest, with all 15 sources.