LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Meme & format/A Vibe Shift Is Coming
Grade B25 sourcesHIS-00693

A Vibe Shift Is Coming

Meme & format · 2022 · Notable

41Editable slideCertificate

A 2022 essay became a Twitter catchphrase and reached Collins’s annual word list.

Jonah Koslofsky

@Koslofskyspeaks · Feb 16, 2022

A vibe shift is coming

2.3K3
Post · @Koslofskyspeaks on X

Amtrak New Era of Rail

@AmtrakNewEra · Feb 17, 2022

a vibe shift is coming

15.1K548
Post · @AmtrakNewEra on X

Gibson Johns

@gibsonoma · Feb 16, 2022

I feel like Jenny Humphrey invented the vibe shift

1031
Post · @gibsonoma on X

Ruth Ware

@RuthWareWriter · Feb 16, 2022

And so I got to thinking. Had a vibe shift killed the dinosaurs?

222
Post · @RuthWareWriter on X

Batman

@Batman · Feb 18, 2022

"Who are you?" "I'm a vibe shift." #TheBatman

Bruce Wayne Fight GIF by The Batman
1.6K45
Post · @Batman on X
an-era-of-bad-taste
TIME
vibe shift
8Ball / Sean Monahan
A vibe shift is coming
@Koslofskyspeaks on X
a vibe shift is coming
@AmtrakNewEra on X
Bruce Wayne Fight GIF by The Batman
@Batman on X
Austin Butler as Elvis Presley in Baz Luhrmann’s forthcoming Elvis biopic
ABC / Double J
The Sleepover Club: What the Hell is a Vibe Shift? — Polyester
Polyester
Collins English Dictionary reveals its 2022 word of the year
CBS News
A year of ‘permacrisis’ - Collins Dictionary Language Blog
Collins Dictionary
The State of UX in 2023: A vibe shift is coming
UX Collective / Fabricio Teixeira
The 'Vibe Shift' Is Here. 2022 Was Just Beginning.
Back Row / Amy Odell
I feel like Jenny Humphrey invented the vibe shift
@gibsonoma on X
I feel like Jenny Humphrey invented the vibe shift
@gibsonoma on X
Vibe Shift | Know Your Meme
Know Your Meme
What is a 'Vibe Shift'?
RUSSH

Spread Score

How it works
Reach41ContagionNo data yetBreadth30Velocity69Longevity2641

Numbers

Peak date
Week of Feb 16, 2022
Feb 16 ’22 to Week of Feb 16, 2022
Platforms
4
Started on Press
Origin
Seeded
Media & publishing

Mechanics

  • CatchphrasePrimary
  • Response chain
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Davis’s label invited jokes and personal taste stories on a women’s fashion forum. Casey Newton explicitly adapted it to tech journalism. Longreads linked a critique of its spread, while New York ranked the essay fifteenth by 2022 audience-engagement minutes.

Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’21SepDecMar ’22AprMayJulOctNovJan ’23PeakOpen webPressXAudio
Open webPressXAudio

16 more events on this chart

Join free to see them

Timeline (19)

  1. June 2021

    Sean Monahan precursor · Jun 9 ’21

    Monahan published a paid 8Ball newsletter post titled “vibe shift”.[1]

    vibe shift
    Open the first post ↗

  2. February 2022

    Allison P. Davis / The Cut seed · Feb 16 ’22

    The Cut published Davis’s essay about Monahan’s prediction and the fear of being left behind.[2]

  3. Jonah Koslofsky / Gibson Johns / Ruth Ware platform jump · Feb 16 ’22

    Koslofsky, Johns and Ware turned the phrase into film, television and dinosaur jokes.[3][4][5][6]

    A vibe shift is coming
Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Big Dick Energy

X · 2018

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

Put Some Respeck on My Name

YouTube · 2016

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Bad Hombres

X · 2016

46
Saturday Night Live - Season 42

134K derivatives

Kia KN Car search meme

X · 2022

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJun ’21SepDecMar ’22AprMayJulOctNovJan ’23PeakOpen webPressXAudio
Open webPressXAudio

16 more events on this chart

Join free to see them

  1. June 2021

    Sean Monahan precursor · Jun 9 ’21

    Monahan published a paid 8Ball newsletter post titled “vibe shift”.[1]

    vibe shift
    Open the first post ↗

  2. February 2022

    Allison P. Davis / The Cut seed · Feb 16 ’22

    The Cut published Davis’s essay about Monahan’s prediction and the fear of being left behind.[2]

  3. Jonah Koslofsky / Gibson Johns / Ruth Ware platform jump · Feb 16 ’22

    Koslofsky, Johns and Ware turned the phrase into film, television and dinosaur jokes.[3][4][5][6]

    A vibe shift is coming

  1. peak · Week of Feb 16, 2022

  2. afterlife · Feb 17 ’22

Join free to see the other 16 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 1 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro