Grade B8 sourcesHIS-01998
The Monkey’s record-breaking horror trailer
Campaign · 2025
NEON’s red-band trailer passed 43 million views in its first day, according to WaveMetrix.
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How it worksNumbers
- Seed to milestone
- 8 days
- Jan 16 ’25 to Jan 24 ’25
- Platforms
- 4
- Started on YouTube
- Leverage
- 5.8×
- $63.7M on $11M budget
Mechanics
How it spread
Trace the originNEON released the red-band trailer on YouTube. WaveMetrix reported over 100 million cross-platform views in 72 hours. The film opened domestically to $14 million.
Documented milestone; not a measured attention peak.
Timeline (10)
August 2024
Stephen King website precursor · Aug 24 ’24
Stephen King’s website promoted an earlier trailer for the film.[1]
January 2025
The A.V. Club press · Jan 16 ’25
The A.V. Club covered the trailer and Neon’s redacted advertising report.[3]
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Spread the same way
Do this
- 1Make the tone legible in a trailer that people can discuss.
Every number (9)
- Cross-platform trailer views in first 24 hours, WaveMetrix“more than 43M views in its first 24 hours”43M[4]
Press (1 outlet)
- Jan 24, 20258 days in
Deadline via Yahoo · The Monkey racks up 109M views in trailer traffic
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