Too Hot to Handle becomes a lockdown hit
Series · 2020
Netflix reported 51 million households watched its dating show in four weeks.
Spread Score
How it worksNumbers
- Observed peak date
- Week of Apr 24, 2020
- Apr 17 ’20 to Week of Apr 24, 2020
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Entertainment
How it spread
Trace the originNetflix released the series on April 17, 2020. Viewers discussed it on Twitter and Reddit, and press gathered their reactions. Netflix later reported 51 million households chose the first season in four weeks.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (14)
April 2020
Time precursor · Apr 16 ’20
Time reviewed the upcoming show and compared its premise with pandemic isolation.[1]
Glamour platform jump · Apr 18 ’20
Glamour collected viewers’ Twitter reactions to the show.[4]
Join free to see why it worked and the other 11 events. Free, on every case.
Spread the same way
Do this
- 1Connect a clear premise to a conversation audiences are already having.
Every number (2)
- Households choosing season one in its first four weeks“51m and a projected 37m households, respectively, in the first four weeks”51M[11]
Press (4 outlets)
- Apr 16, 20201 day before
Time · Netflix’s New Dating Show Is Weirdly Perfect for Right Now
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