Grade A27 sourcesHIS-01223

Ted Lasso

Series · 2020 · Notable

55Editable slideCertificate

An NBC Sports promo character became a series that won 2 consecutive best-comedy Emmys.

Trailer · Apple TV on YouTube

Daniel Radosh

@danielradosh · Aug 22, 2021

How Ted Lasso lost the 🧵

Post · @danielradosh on X

Clip · NBCSportsNetwork on YouTube

Watch Ted Lasso - Show - Apple TV — Warner Bros. Television and Universal Television; Apple TV+ (distributor)

Ted Lasso poster spelled out in stadium seats — Wikipedia (non-free, fair use)

Ted Lasso — Official Trailer | Apple TV — Apple TV on YouTube

'Ted Lasso' and the Journey From Viral Promo to TV Series — Sports Illustrated

NBC Sports 2013 promo: Sudeikis as Ted Lasso at a press conference — NBCSportsNetwork on YouTube

Ted Lasso and Coach Beard in the AFC Richmond office — MacRumors

Ted Lasso Season 2 - Apple TV Plus — Variety

Streams Come True at 73rd Emmy Awards — Television Academy

Apple’s “Ted Lasso” wins back-to-back Emmy Awards for Outstanding Comedy Series — Apple

FIFA 23 - Ted Lasso and AFC Richmond are in the game - Electronic Arts Official — Electronic Arts

Ted Lasso So Long Farewell — The Hollywood Reporter

The cast met Joe and Jill Biden in the Oval Office on March 20, 2023; public-domain White House photo. — The White House / Adam Schultz

AFC Richmond players celebrate in Ted Lasso — Parrot Analytics

Ted Lasso pointing in his flat — Variety

Apple TV+ | Believe In Ted Lasso — The One Club for Creativity

Jason Sudeikis as Ted Lasso with a football — Know Your Meme

Spread Score

Numbers

Observed peak date: Week of Sep 26, 2021; Aug 14 ’20 to Week of Sep 26, 2021
Platforms: 6; Started on Open web
Origin: Seeded; Entertainment

Mechanics

How it spread

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Apple launched the series in 2020, and press reported growing word of mouth. Viewers recreated its biscuits and discussed it on Reddit. Emmy wins, an NFL team’s BELIEVE sign and a FIFA tie-in followed.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

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Timeline (16)

2013
NBC Sports / Jason Sudeikis precursor · 2013
NBC Sports introduced Ted Lasso in Premier League promotional videos.[1]
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July 2020
Apple TV precursor · Jul 14 ’20
Apple released the series trailer before its August premiere.[2][3]
August 2020
Apple TV+ seed · Aug 14 ’20
Ted Lasso premiered on Apple TV+ with Jason Sudeikis as an American coach of an English soccer team.[3][4][5]

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