Caitlin Phillimore’s Uniqlo bag video
Creator moment · 2022 · Niche
The under-$20 bag topped Lyst’s hottest-product ranking in early 2023.
Spread Score
How it worksNumbers
- Aggregate TikTok views cited in Lyst Q1 2023 report, lower bound
- 59M
- TikTok · Self-reported · Lyst
- Peak date
- Apr 20 ’23
- Apr 2022 to Apr 20 ’23
- Platforms
- 3
- Started on TikTok
- Origin
- Organic
- Fashion & accessories
How it spread
Trace the originA shopper demonstrated what fitted inside Uniqlo’s small shoulder bag. Reviews followed, and Lyst ranked it the hottest product of its first quarter of 2023. Later coverage called it the Millennial Birkin.
Dates use the stated precision; chart positions are date anchors.
3 more events on this chart
Join free to see themTimeline (6)
April 2022
Caitlin Phillimore seed · Apr 2022
Phillimore posted a video emptying the contents of her Uniqlo bag.[1]
May 2022
Elena Téa / @elenatea_ first amplifier · May 2022
Promoted the bag as a travel accessory in a TikTok video preserved in later coverage.[7]
November 2022
My Women Stuff platform jump · Nov 14 ’22
My Women Stuff published a hands-on bag review.[2]
Changelogupdated Oct 16 ’26
- Added: 5 events, 6 sources · Score 6
Spread the same way
New cases, every week
How the next thing spread, the week it does.