Viral fashion marketing

Cases
104
Median Spread Score
38
Most started on
X29%
First post to peak
1 days

By mechanic

Controversy51Visible in use40Creator relay26Response chain25Transgression24Real-world spectacle23Scarcity drop21Newsjacking14Sell-out loop14Pairing12Identity badge11Resale market8Remixable template7Dupe economy6Challenge6

Billy Porter’s Oscars tuxedo gown

58
When you come to the Oscars, you must dress up. Thanks @CSiriano for creating this custom couture masterpiece. @OscarHeymanBros you have outdone yourselves with your iconic jewels. Style by…

Gap x KATSEYE: Better in Denim

58
Better in Denim.

8B impressions

Lizzo’s tiny Valentino bag

58
You are EVERYTHING, @lizzo! Cant wait to see you on the #AMAs stage!

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Harry Styles cardigan DIY

55
I made myself a knock off of harry styles’ jw anderson cardigan lmao #fyp #foryou #foryoupage #harrystyles

Peaked at #8

Harry Styles Cardigan Challenge

55
Gracias mami lo amé🥺🖤#cardigan #harrystyles #sunflowervol6 #harrystylesmerch #fineline #tpwk #chile #fyp #foryou #onedirection #1d #harrystylesfa

$7.5K revenue

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

(di)vision tablecloth dress

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Lady Gaga’s Met Gala outfit reveals

49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

Doja Cat’s Schiaparelli crystal look

48
The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Nara Smith Makes a Marc Jacobs Tote from Scratch

48
The Tote Bag, made from scratch by @Nara Smith

17M views

Pete Davidson, Official Boyfriend of Reformation

48
Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

The Row’s No-Phone Fashion Show

48
You asked, I answered—what REALLY happens at fashion week?

AVAVAV Fake It Till You Break It

47
Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

128.1M views

Conner Ives Protect the Dolls T-Shirt

47
Conner Ives on Instagram: "After the groundswell of support for the ‘Protect the Dolls’ tee, we will be putting the t-shirt up on our website for pre order tomorrow at 5pm GMT. All proceeds…

20K sold

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

Sam Smith's HARRI inflatable suit

47
sam smith squidward walking sounds #BRITs

2B impressions

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

Gap Get Loose with Troye Sivan

46
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…

50M impressions

Nicole Kidman’s Vanity Fair Hollywood Cover

46
VANITY FAIR on Instagram: "Presenting our 28th annual Hollywood Issue, starring Academy Award nominee @NicoleKidman. The ‘Being the Ricardos’ star has held the keys to Hollywood for decades, and her…

Payless Palessi

46
The Payless Experiment

8.8B impressions

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

MSCHF Big Red Boots

45
MSCHF

20K sold

Nike Dream Crazy

45
Believe in something, even if it means sacrificing everything. #JustDoIt

710M impressions

75 Hard Style Challenge

44
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…

21K derivatives

Bad Bunny Is Infinite for Calvin Klein

44
Bad Bunny Is Infinite | Calvin Klein Spring 2025

30M views

Balenciaga Paris destroyed sneaker campaign

44
os novos tênis da balenciaga vou postar aqui e você pense o que quiser

390M impressions

Harry Potter by Balenciaga

44
Harry Potter by Balenciaga

14.8M views

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

Grindr: I Wool Survive

43
The knitted Knight look on the I Wool Survive runway, from Grindr’s official collection gallery.

2.4B impressions

Aerie crossover leggings

42
Yes queen give us nothing (dc: @rianneneill)

3M impressions

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

This Tomato Is So Loewe

42
This tomato is so Loewe I can’t explain it

4.1M views

Nike SB x Ben & Jerry’s Chunky Dunky

42
Nike SB Churns out Chunky Dunky Sneaker with Ben & Jerry's

1.4K sold

Edie Parker Burn Bag Unboxing

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

Nike Air Max Shinjuku 3D billboard

41
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

Anrealage UV colour-changing runway

40
LIVE FROM ANREALAGE!!!

1.8M views

Coperni’s spray-on dress

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

MSCHF Microscopic Handbag

40
MSCHF on Instagram: "Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see…

$63.8K revenue

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Usher for Skims Mens

40
Usher Calls Kim Kardashian “A Fairy God-A&R” and Talks New Skims Ad

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

ROSALÍA for Calvin Klein Fall 2025

39
Rosalía Turns It Up | Calvin Klein Fall 2025 Campaign

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Moncler Warmer Together

38
Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino

Nicole Kidman’s Balenciaga runway walk

38
Replying to @mehows part 2 as promised 🍸 #balenciaga #nicolekidman #nicolekidding #hihi

The North Face helicopter jacket delivery

38
Replying to @Timbrodini We were busy express delivering @Jenn her jacket at the top of mountain. Thanks for the help Jossi!

20.7M impressions

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

Diesel B-Berny belt-skirt reveal

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Diesel x Durex condom mountain

37
Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…

Kendall Jenner’s J’adore Cowboys rodeo post

37
Kendall on Instagram: "Wyoming 🤎"

Ludicrously capacious Burberry bag

37
imagine you’re watching the Succession premiere and you realize you have this bag in your closet

11M impressions

MSCHF x Crocs Big Red Boot (Yellow)

37
Raw results, Aug. 7, 2023

9.5M views

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Prada Kolhapuri sandals debate

37
Luxury brand Prada sells traditonal Kolhapuri chappals for Rs...

Loewe Decades of Confusion

36
LOEWE | DECADES OF CONFUSION

10M views

Michel&Amazonka’s Mongolia Olympic Uniforms

36
Michel&Amazonka on Instagram: "Unveiling Team Mongolia uniforms for 2024 Paris Olympics Opening and Closing ceremony Creative Director : @a.bignuut Photo: @nima_pht Model: @t.suee Make up:…

2M views

Alix Earle x Frame Skinny Jeans

35
IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands

Coperni robot dogs

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Telfar Bag Security Program

34

Abercrombie corset maxi dress review chain

33
TikTok video by @oliviaamcdowell

Coperni Air Swipe Bag Reveal

33
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

JD Sports x The North Face Big Ben puffer

33
JD Sports on Instagram: "We’re all on an expedition 🤝 #JD #JDSports #TNF #TheNorthFace #BensNotHot"

25.7M impressions

Timothée Chalamet's backless Haider Ackermann suit

33
Timothée Chalamet wins Venice. Go home, everyone - it’s all over.

Gap brown hoodie revival

32
fits

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Addison Rae x Lucky Brand

31
Official launch imagery showing Addison Rae wearing the Ultra Low Rise Flare.

1B impressions

Jonathan Bailey’s The Row Flip-Flops

31
WHAT ARE THOSE SHOES JONATHAN STUART BAILEY

5.2K views

Lana Del Rey for Skims Valentine’s Day

31
SKIMS on Instagram: "Our SKIMS Valentine: Lana Del Rey. Music’s queen of hearts opens our dedicated Valentine's Shop Tuesday, January 23 at 9AM PT / 12PM ET. @honeymoon wears the Velvet Lace Teddy…

Valentino Pink PP

31
Valentino Pink PP Collection

Alexander Wang Ricco Celebrity Lookalikes

30
alexanderwang on Instagram: "100% certified authentic - ricco back in stock 5.22"

22.3M views

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

SKIMS Mens All-Star campaign

30
SKIMS MENS LAUNCHING 10.26

244M impressions

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Daniel Craig for Loewe Fall 2024

28
Daniel Craig for Loewe (2024)

196.7K views

Lyas’s La Watch Party

28
TikTok video by @ly.as0

34M impressions

Full Steam Ahead with Francis Bourgeois

27
HIGHSNOBIETY on Instagram: "It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠ ⁠ With…

Heliot Emil Man on Fire

26
Model on Fire at Heliot Emil FW23!🖤

1.2M views

SKIMS Ultimate Nipple Bra launch campaign

26
Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…

10.1M impressions

Jacquemus Le Bambino bag buses

25
JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"

8.8M impressions

Reformation You’ve Got the Power with Monica Lewinsky

25
See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign

2M impressions

SKIMS White Lotus Valentine’s Day campaign

25
Kim Kardashian on Instagram: "I watched White Lotus and had to have my girls! LAUNCHING JANUARY 26: THE @SKIMS VALENTINE’S DAY SHOP. It’s back and sexier than ever, starring breakout stars and…

4.6M views

Caitlin Phillimore’s Uniqlo bag video

24

59M views

Moshions’s South Sudan Olympic Suits

23
LeBron shows love to South Sudan

Yeezy Gap’s construction-bag display photo

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Maggie Smith for Loewe

22
Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…

Sylvanian Drama for Marc Jacobs

22
Kildare-based Thea von Engelbrechten started using Sylvanian Families toys to create online videos during the Covid pandemic

Viktor & Rolf upside-down gowns

22
Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Marc Jacobs’s Flaming Anniversary Cake

21
Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

Patagonia: Don’t Buy This Jacket

18
Patagonia 2011 Don’t Buy This Jacket print advertisement. Original black-and-white campaign creative reproduced in a 2018 retrospective.

Nicola Coughlan for Skims Soft Lounge

17
Nicola Coughlan wearing a white Soft Lounge slip dress amid flowers in the official campaign.

Sabrina Carpenter for Skims Spring 2024

15
Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"

1.7M impressions

More collections

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