Xbox (Football Manager): The Everyday Tactician
Campaign · 2023 · Notable
McCann reported 1.5 billion impressions for Xbox’s Football Manager job campaign.
Bromley FC
@bromleyfc · Nov 14, 2023
We are delighted to be hiring a Tactician via @FootballManager 2024 🎮 To apply: 🎮 Complete the FM24 achievement ‘Championes’ 🎥 Submit a 1-minute application video 📄 Applications close on Dec 4th 👉 xbox.com/en-gb/promotio… #EverydayTactician | #ScoreMoreWithXbox http
Spread Score
How it worksNumbers
- Total campaign impressions, agency claim; undated period
- 1.5B
- As of Oct 12, 2026 · Self-reported · The One Club (McCann-authored award entry)
- Peak date
- Week of Nov 20, 2023
- Nov 14 ’23 to Week of Nov 20, 2023
- Platforms
- 6
- Started on X
- Origin
- Mixed
- Gaming
How it spread
Trace the originXbox used a real Bromley job to promote FM24 on Game Pass. The announcement circulated on Reddit and Telegram; a planned TNT series followed Owolabi. Bromley won promotion, and McCann reported 1.5 billion campaign impressions.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 1 number
- Fact-check passed (36 claims)
- Added: 16 events, 20 sources · Score 51 · Revised 1 event · Added 3 sources · Archived 1 source · Added 1 number · Revised 1 number · Added 1 evidence check · Score 51 → 53
Spread the same way
New cases, every week
How the next thing spread, the week it does.