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Library/Meme & format/Yanny or Laurel
Grade B7 sourcesHIS-01070

Yanny or Laurel

Meme & format · 2018 · Notable

48Editable slideCertificate

An ambiguous pronunciation clip passed 12.1 million Twitter views during the debate.

Spread Score

How it works
Reach60ContagionNo data yetBreadth40Velocity65Longevity1748

Numbers

Reported Twitter clip views; derivatives not summed
12.1M
As of May 16, 2018 · X · TIME
Seed to peak
5 days
May 11 ’18 to May 16 ’18
Platforms
5
Started on Instagram
Origin
Organic
Culture (no sector)

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

A student shared an ambiguous audio recording on Instagram. It moved through Reddit and Twitter, then prompted news explainers and a White House response.

Wikipedia viewsMay ’18JunSepDecApr ’19JulOctFeb ’20MayPeakInstagramRedditXPressOpen web
InstagramRedditXPressOpen web

6 more events on this chart

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Timeline (9)

  1. May 2018

    Katie Hetzel seed · May 11 ’18

    Katie Hetzel shared a recording of a pronunciation clip in an Instagram story.[1]

    Open the first post ↗

  2. RolandCamry platform jump · May 12 ’18

    RolandCamry posted the clip to Reddit's blackmagicfuckery community.[2]

  3. Cloe Feldman platform jump · May 15 ’18

    Cloe Feldman's Twitter post brought the listening question to a larger audience.[1][2]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added: 8 events, 5 sources · Score 48
Origin
Organic
Sector
Culture (no sector)
Region
US
Reported Twitter clip views; derivatives not summed
12.1M
As of May 16, 2018 · X · TIME
Evidence
Grade B

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สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

New cases, every week

How the next thing spread, the week it does.

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Wikipedia viewsMay ’18JunSepDecApr ’19JulOctFeb ’20MayPeakInstagramRedditXPressOpen web
InstagramRedditXPressOpen web

6 more events on this chart

Join free to see them

  1. May 2018

    Katie Hetzel seed · May 11 ’18

    Katie Hetzel shared a recording of a pronunciation clip in an Instagram story.[1]

    Open the first post ↗

  2. RolandCamry platform jump · May 12 ’18

    RolandCamry posted the clip to Reddit's blackmagicfuckery community.[2]

  3. Cloe Feldman platform jump · May 15 ’18

    Cloe Feldman's Twitter post brought the listening question to a larger audience.[1][2]

  1. owner response · May 15 ’18

  2. press · May 16 ’18

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Why it worked

Do this

  1. 1
  2. 2

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