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Library/Game/Zombies, Run!
Grade B23 sourcesHIS-00708

Zombies, Run!

Game · 2012 · Notable

45Editable slideCertificate

The audio running game reported 250,000 monthly active runners at its fifth birthday.

ZRX

@RunWithZRX · Feb 27, 2012

@latebutluckyy Should be out now worldwide! It's definitely out in the US: itunes.apple.com/us/app/zombies…

01
Original · Six to Start and Naomi Alderman
Trailer · Zombies, Run! on YouTube
The original game’s base screen, showing the hospital and collected supplies.
Six to Start
Zombies, Run!
Wikipedia (non-free, fair use)
All-New Zombies, Run! Trailer
Zombies, Run! on YouTube
The Zombies, Run! iPhone app is a running game and audio adventure set in a post-apocalyptic world.
NPR via KUER
All the News that’s Fit to Print
Six to Start
image
Six to Start
Some Zombies, Run! 2 clarifications
Six to Start
The All-New Zombies, Run! is out now — and free-to-play!
Six to Start
Five Years of Zombies, Run!
Six to Start
Ten Years of Zombies, Run!
Six to Start
Zombies, Run! Lands on Android
The Next Web
OliveX snaps up Zombies, Run! dev Six to Start
PocketGamer.biz

Spread Score

How it works
Reach12ContagionNo data yetBreadth80Velocity37Longevity7245

Numbers

Monthly active users reported during acquisition
300K
As of Mar 8, 2021 · App stores · Self-reported · PocketGamer.biz
Peak date
Mar 2012
Feb 27 ’12 to Mar 2012
Platforms
7
Started on App stores
Origin
Seeded
Health & fitness

Mechanics

  • Maker originPrimary
  • Underdog
  • Platform jump
  • Identity badge
  • Transgression

How it spread

Trace the origin

A Kickstarter pitch funded the running game before its iPhone release. National coverage and fan communities followed. The developer reported 250,000 monthly active runners at its fifth birthday, after expanding into a guide and virtual races.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’11OctMar ’12MayOctJul ’13Nov ’14Oct ’15Jan ’17Jan ’19Feb ’21DecPeakPressXOpen webAudioApp storesTVReddit
PressXOpen webAudioApp storesTVReddit

16 more events on this chart

Join free to see them

Timeline (19)

  1. September 2011

    WIRED precursor · Sep 12 ’11

    WIRED covered the Kickstarter pitch for an audio running game.[1]

    Open the first post ↗
  2. Naomi Alderman precursor · Sep 14 ’11

    Alderman reported funding after promoting the pitch through tweets, Facebook and Google Plus.[2]

  3. January 2012

    Kickstarter precursor · Jan 9 ’12

    Kickstarter named the game's $10 tier its most popular 2011 reward at $10 or less, with 2,620 backers.[21]

    The Zombies, Run! iPhone app is a running game and audio adventure set in a post-apocalyptic world.
Origin
Seeded
Sector
Health & fitness
Region
GB
Monthly active users reported during acquisition
300K
As of Mar 8, 2021 · App stores · Self-reported · PocketGamer.biz
Evidence
Grade B

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42
Hum Hain Happy - 6 Pack Band

2M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’11OctMar ’12MayOctJul ’13Nov ’14Oct ’15Jan ’17Jan ’19Feb ’21DecPeakPressXOpen webAudioApp storesTVReddit
PressXOpen webAudioApp storesTVReddit

16 more events on this chart

Join free to see them
  1. September 2011

    WIRED precursor · Sep 12 ’11

    WIRED covered the Kickstarter pitch for an audio running game.[1]

    Open the first post ↗
  2. Naomi Alderman precursor · Sep 14 ’11

    Alderman reported funding after promoting the pitch through tweets, Facebook and Google Plus.[2]

  3. January 2012

    Kickstarter precursor · Jan 9 ’12

    Kickstarter named the game's $10 tier its most popular 2011 reward at $10 or less, with 2,620 backers.[21]

    The Zombies, Run! iPhone app is a running game and audio adventure set in a post-apocalyptic world.
  1. precursor · Feb 19 ’12

  2. seed · Feb 27 ’12

Join free to see the other 16 events and the full chart. Free, on every case.

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Why it worked

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