LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Music/Brat summer
Grade B18 sourcesHIS-00063

Brat summer

Music · 2024 · Notable

59Editable slideCertificate

Charli XCX's lime-green album Brat opened with 77,000 US units and became a summer meme.

Charli

@charli_xcx · Jul 22, 2024

kamala IS brat

301K3.6K
Post · @charli_xcx on X
Clip · @charlixcx on TikTok
Clip · Charli xcx on YouTube
Clip · Charli xcx on YouTube
Clip · Charli xcx on YouTube
This is the cover art for the album Brat by Charli XCX
Asylum , Atlantic and Warner UK / Public domain / Wikimedia Commons
Collins Dictionary names 'brat' word of the year for 2024
TODAY (NBC News)
charli-xcx-brat
TIME
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor
@charlixcx on TikTok
Charli XCX called Kamala Harris ‘brat.’ Here’s why that’s a strong endorsement for the candidate | CNN
CNN
How this ‘off-putting’ color shaded the internet and beyond | CNN
CNN
Charli xcx secures second Number 1 album with BRAT
Official Charts Company
Collins Dictionary crowns 'brat' word of the year after Charli XCX album popularity
NBC News
Charli xcx’s' Brat reign continues, as she clears the decks at BRIT Awards
Associated Press (via ClickOnDetroit)
Charli xcx on the Brat arena tour, Birmingham, 29 November 2024
Junefreund / CC BY-SA 4.0 / Wikimedia Commons
Charli xcx on the Brat Tour at Place Bell, Laval, September 2024
MChloeLB / CC BY-SA 4.0 / Wikimedia Commons
Charli xcx - 360 (official video)
Charli xcx on YouTube
Charli xcx - Von dutch (official video)
Charli xcx on YouTube
Charli xcx - Apple (official lyric video)
Charli xcx on YouTube
"Apple" Dance (Charli XCX) | Know Your Meme
Know Your Meme
Sound, Year in Music, Charli xcx, Brat, Billie Eilish, Troye Sivan, Lorde
Billboard
Charli XCX
Billboard
Kamala Harris kicks off 2024 bid with 'Brat' inspired rebrand—and a plug from Charli XCX
The Daily Dot
Brat summer awareness is low, says YouGov poll
PinkNews

Spread Score

How it works
Reach52Contagion60Breadth70Velocity60Longevity5459

Numbers

TikTok videos tagged #Bratsummer
40K
As of Jul 23, 2024 · TikTok · CNN
Peak date
Week of Jun 13, 2024
Jun 7 ’24 to Week of Jun 13, 2024
Platforms
7
Started on Audio
Origin
Mixed
Entertainment

Mechanics

  • Remixable templatePrimary
  • Identity badge
  • Political adoption
  • Platform jump
  • Press loop

How it spread

Trace the origin

Charli XCX released Brat on June 7, 2024, and it debuted at No. 3 on the Billboard 200. Kelley Heyer's 'Apple' dance spread on TikTok, and the Harris campaign took on the brat look on July 22. A remix album took Brat to UK No. 1 in October, and it won a Grammy and five BRITs.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’24JunJulAugSepNovFeb ’25AprSepMar ’26PeakAudioOpen webTikTokPressXInstagramTV
AudioOpen webTikTokPressXInstagramTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2024

    Charli XCX / Atlantic Records seed · Jun 7 ’24

    Charli XCX released Brat, with a cover showing the word 'brat' in low-res font on a lime-green background.[1][2]

    Collins Dictionary names 'brat' word of the year for 2024

  2. Wikipedia readers peak · Week of Jun 13, 2024

    Wikipedia views of the album, then titled Brat (Charli XCX album), hit their highest 7-day average in release week.[16]

    "Apple" Dance (Charli XCX) | Know Your Meme
    32.8K daily Wikipedia views, 7-day average

  3. Kelley Heyer (@kelley.heyer) platform jump · Jun 14 ’24

    Kelley Heyer posted a dance to the track 'Apple'. Her June 15 version drew over 1.3 million views in a month.[3][1]

    Charli XCX
    1.3M views on the June 15 version in a month
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Revised 1 number
  2. 2026-10-14Fact-check passed (35 claims)
  3. 2026-10-12Added: 16 events, 16 sources · Score 59
Origin
Mixed
Sector
Entertainment
Region
Global
TikTok videos tagged #Bratsummer
40K
As of Jul 23, 2024 · TikTok · CNN
Evidence
Grade B

Spread the same way

Lizzo DNA Test challenge

TikTok · 2019

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

Mannequin Challenge

X · 2016

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

PhelpsFace

X · 2016

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Gritty

X · 2018

56
It me. #Gritty

101M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesApr ’24JunJulAugSepNovFeb ’25AprSepMar ’26PeakAudioOpen webTikTokPressXInstagramTV
AudioOpen webTikTokPressXInstagramTV

13 more events on this chart

Join free to see them

  1. June 2024

    Charli XCX / Atlantic Records seed · Jun 7 ’24

    Charli XCX released Brat, with a cover showing the word 'brat' in low-res font on a lime-green background.[1][2]

    Collins Dictionary names 'brat' word of the year for 2024

  2. Wikipedia readers peak · Week of Jun 13, 2024

    Wikipedia views of the album, then titled Brat (Charli XCX album), hit their highest 7-day average in release week.[16]

    "Apple" Dance (Charli XCX) | Know Your Meme
    32.8K daily Wikipedia views, 7-day average

  3. Kelley Heyer (@kelley.heyer) platform jump · Jun 14 ’24

    Kelley Heyer posted a dance to the track 'Apple'. Her June 15 version drew over 1.3 million views in a month.[3][1]

    Charli XCX
    1.3M views on the June 15 version in a month

  1. commercial · Jun 19 ’24

  2. commercial · Week of Jun 20, 2024

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro