Covfefe
Meme & format · 2017 · Notable
Trump’s unfinished tweet drew more than 1.4 million hashtag mentions within hours.
Words With Friends
@WordsWFriends · May 31, 2017
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"
Costa Coffee
@CostaCoffee · May 31, 2017
Did someone say #covfefe ☕☕☕
KFC UK
@KFC_UKI · May 31, 2017
I can't believe it. The final secret ingredient has at last been revealed... A sprinkle of #Covfefe
Virgin Trains Ticketing
@VirginTrainsTix · May 31, 2017
Euston to #Covfefe in less than an hour 👌
Spread Score
How it worksNumbers
- Brandwatch cross-platform mentions by June 5, reported
- 2.6M
- As of Jun 5, 2017 · Self-reported · Oxford Internet Institute / Ben Nimmo, Atlantic Council
- Peak date
- Week of Jun 1, 2017
- May 31 ’17 to Week of Jun 1, 2017
- Platforms
- 7
- Started on X
- Origin
- Seeded
- Politics & civic
How it spread
Trace the originTrump posted an unfinished tweet ending in Covfefe. Users and brands made jokes while news outlets covered the reaction. The phrase became merchandise, a playable game word and the name of a congressional bill.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
May 2017
Donald J. Trump seed · May 31 ’17
Trump tweeted "Despite the constant negative press covfefe".[1][2]
31M followersOpen the first post ↗TechCrunch press · May 31 ’17
TechCrunch covered the Covfefe meme.[2]
Changelogupdated Oct 13 ’26
- Revised 1 event · Added 9 sources · Archived 9 sources · Revised 11 numbers · Added 1 evidence check · Score 56 → 58
- Added: 16 events, 20 sources · Score 56
Spread the same way
New cases, every week
How the next thing spread, the week it does.