Viral political campaigns

Cases
39
Median Spread Score
42
Most started on
X41%
First post to peak
2 days

By mechanic

Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Mike Pence debate fly

62
holy shit

35K sold

Mike Pence Fly

59
holy shit

$150K revenue

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

How Dare You

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Jesse Williams' BET Awards Speech

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

Rang-tan

51
Rang-tan: the story of dirty palm oil

4B impressions

Save Ralph

50
Save Ralph - A short film with Taika Waititi

42M views

Ushahidi’s Kenya crisis map

48
Ushahidi v0.1 SMS reporting and feedback workflow with map, reproduced in Ory Okolloh’s account

Bernie Sanders' mittens

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Lady Hale's spider brooch

47
@madpaduk @IanDunt It's on its way to Westminster.

6.5K sold

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

Bill Clinton Loves Balloons

46
BALLOONS! Tim Kaine & Bill Clinton join Hillary Clinton on stage - Democratic National Convention

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Four Seasons Total Landscaping Press Conference

43
The rear of Four Seasons Total Landscaping in June 2024, photographed from Melrose Street.

$1.5M revenue

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Dancing Theresa May / Maybot

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

M7Challenge

42
The #M7Challenge @HiledMPrince @deotiba

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

Earth Hour’s first global replication

40
Sydney Harbour during the inaugural 2007 Earth Hour switch-off

Nancy Pelosi Clapping

40
Here’s that applause you so desperately need, boo.

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

TeamTrees

37

4.6B impressions

AOC's first Among Us stream

36
Alexandria Ocasio-Cortez Twitch stream encouraging people to vote becomes one of platform's most-viewed

4.8M views

Running through fields of wheat

32
What is the naughtiest thing Theresa May has ever done?

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

Ni Una Menos: the first mass mobilization

10

Palau Pledge

10
Palau Pledge immigration stamp and its printed environmental promise. Official campaign press image; exact photograph date not stated.

#PrimeiroAssédio

10

LASTESIS: Un violador en tu camino

0
LASTESIS performance participants in Valparaíso in late November 2019. Contemporary photograph of the November 29 mobilization, not the first November 20 performance.

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