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Library/Creator moment/Emily Zugay’s logo redesigns
Grade B29 sourcesHIS-00145

Emily Zugay’s logo redesigns

Creator moment · 2021 · Notable

47Editable slideCertificate

Her first three parody logo redesign videos drew over 37 million TikTok views.

Original · Emily Zugay
Clip · @emilyzugay on TikTok

McDonald's

@McDonalds · Sep 23, 2021

hi welcome to mcdOalds

27.6K1.1K
Post · @McDonalds on X
Clip · @emilyzugay on TikTok
Clip · @washingtonpost on TikTok
Clip · @emilyzugay on TikTok
Clip · @detroitlions on TikTok
Putting my degree to use
@emilyzugay on TikTok
Thanks for your help, @Emily’sTikTok.edu #logoredesign #graphicdesign #georgewwashington
@washingtonpost on TikTok
TikTok superstar Emily Zugay gave McDonald's a new logo and a new name "mcdOalds". We used both on all our social channels. The one thing I did not see coming : it instantly became our…
Guillaume Huin, LinkedIn
using my talents for good @cheezit @axe @smarties @tictac
@emilyzugay on TikTok
This Satirical TikToker is Generating Millions of Dollars in EMV - Captiv8
Captiv8

Spread Score

How it works
Reach25Contagion80Breadth70Velocity49Longevity1547

Numbers

AXE can partnership impressions (2025 afterlife)
27M
As of Oct 13, 2026 · Self-reported · AXE / MARTIN*, Shorty Awards
Seed to peak
2 weeks
Sep 8 ’21 to Sep 22 ’21
Platforms
7
Started on TikTok
Origin
Seeded
Culture (no sector)

Mechanics

  • Response chain
  • Brand pile-onPrimary
  • Platform jump
  • Press loop
  • Visible in use
  • Scarcity drop

How it spread

Trace the origin

Zugay posted parody logo redesigns on TikTok. Brands replied and adopted her designs; the Lions printed shirts and Microsoft changed store signage. Paid follow-ups led to an AXE can that the campaign team said sold out on Walmart’s website.

Google searchesJul ’21OctDecMay ’22OctJun ’23DecSep ’24Jun ’25OctDecPeakTikTokPressOpen webXAudioTVRetail
TikTokPressOpen webXAudioTVRetail

14 more events on this chart

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Timeline (17)

  1. September 2021

    Emily Zugay seed · Sep 8 ’21

    Emily Zugay posted a TikTok redesigning the Starbucks, H&R Block and Apple logos.[1][2][19]

    Putting my degree to use
    Open the first post ↗

  2. Emily Zugay owner response · Sep 11 ’21

    Zugay posted a second video redesigning Target, TikTok and NASA logos.[3][2]

  3. Emily Zugay owner response · Sep 15 ’21

    Zugay posted requested redesigns for NASCAR, Tampax, The Washington Post and Tinder.[2][3][28]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 22 sources · Score 41
Origin
Seeded
Sector
Culture (no sector)
Region
US
AXE can partnership impressions (2025 afterlife)
27M
As of Oct 13, 2026 · Self-reported · AXE / MARTIN*, Shorty Awards
Evidence
Grade B

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TikTok · 2023

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

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37
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

Valtteri Bottas's Ultimate Second Car

X · 2024

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’21OctDecMay ’22OctJun ’23DecSep ’24Jun ’25OctDecPeakTikTokPressOpen webXAudioTVRetail
TikTokPressOpen webXAudioTVRetail

14 more events on this chart

Join free to see them

  1. September 2021

    Emily Zugay seed · Sep 8 ’21

    Emily Zugay posted a TikTok redesigning the Starbucks, H&R Block and Apple logos.[1][2][19]

    Putting my degree to use
    Open the first post ↗

  2. Emily Zugay owner response · Sep 11 ’21

    Zugay posted a second video redesigning Target, TikTok and NASA logos.[3][2]

  3. Emily Zugay owner response · Sep 15 ’21

    Zugay posted requested redesigns for NASCAR, Tampax, The Washington Post and Tinder.[2][3][28]

  1. platform jump · Sep 16 ’21

  2. commercial · Sep 18 ’21

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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