LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Game/Fall Guys: Ultimate Knockout
Grade B32 sourcesHIS-00157

Fall Guys: Ultimate Knockout

Game · 2020 · Notable

Made by Devolver Digital (publisher) and Mediatonic in-house · Source

57Editable slideCertificate

Devolver reported over 7 million Steam sales as streams and Twitter jokes spread the game.

Trailer · PlayStation on YouTube
Trailer · PlayStation on YouTube
Official Fall Guys game artwork and product page.
Mediatonic / Epic Games
Fall Guys on Steam
Mediatonic / Devolver Digital
Fall Guys contestants dodging pink obstacles in a gameplay screenshot from the official Steam listing.
Mediatonic
Fall Guys - E3 2019 Trailer | PS4
PlayStation on YouTube
Fall Guys - Gameplay Trailer | PS4
PlayStation on YouTube
PS Plus games for August announced
PlayStation.Blog; Sony Interactive Entertainment
Battle of the Brands!
Fall Guys / Mediatonic
How Gaming Twitter fell for Fall Guys
Twitter Marketing, now X Marketing
Fall Guys Launches for free on June 21 Across All Platforms
Fall Guys / Mediatonic
Fall Guys beats Fortnite on Twitch and becomes most viewed game
GameRevolution
Fall Guys got review bombed & then 'positive review bombed' during server downtime
Shacknews
Fall Guys case study: how viral marketing, streamers and world of mouth impacted title’s explosive growth | Game World Observer
Game World Observer
Fall Guys: Ultimate Knockout Perfect Match
Windows Central
Fall Guys hits 50 million players two weeks after freemium switch
Game Developer; Chris Kerr

Spread Score

How it works
Reach64Contagion35Breadth90Velocity43Longevity3957

Numbers

PlayStation MAU, August 2020 (Newzoo estimate)
17.9M
As of Aug 31, 2020 · Self-reported · Game World Observer
Peak date
Week of Aug 16, 2020
Aug 4 ’20 to Week of Aug 16, 2020
Platforms
5
Started on Open web
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Response chain
  • Controversy
  • Underdog

How it spread

Trace the origin

Fall Guys launched with PS Plus access, streamer previews and paid ads. Devolver reported over 7 million Steam sales in August. TimTheTatman’s win drew Twitch viewers and Twitter replies. Fans designed costumes; brands proposed skins and licensed toys followed.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’19JulDecJun ’20AugSepOctJun ’21DecJul ’22SepPeakYouTubeTwitchOpen webXPress
YouTubeTwitchOpen webXPress

14 more events on this chart

Join free to see them

Timeline (17)

  1. June 2019

    Mediatonic / Devolver Digital precursor · Jun 9 ’19

    Mediatonic revealed Fall Guys at E3, where TechCrunch played the demo it covered on June 12.[1][2]

    Open the first post ↗

  2. July 2020

    xQc and Lirik precursor · Jul 24 ’20

    xQc and Lirik streamed a beta preview after Mediatonic sent codes to streamers.[3][4]

  3. Sony Interactive Entertainment precursor · Jul 27 ’20

    Sony announced launch-day PS Plus access to Fall Guys on August 4.[5]

    Fall Guys beats Fortnite on Twitch and becomes most viewed game
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 27 sources · Score 62
Origin
Mixed
Sector
Gaming
Region
GB
PlayStation MAU, August 2020 (Newzoo estimate)
17.9M
As of Aug 31, 2020 · Self-reported · Game World Observer
Evidence
Grade B

Spread the same way

Heneral Luna

Box office · 2015

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

A Quiet Place

Box office · 2018

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

The Backrooms (Found Footage)

YouTube · 2022

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

Beto O’Rourke’s NFL-protests answer

X · 2018

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
· Source
Wikipedia views · Google searchesMay ’19JulDecJun ’20AugSepOctJun ’21DecJul ’22SepPeakYouTubeTwitchOpen webXPress
YouTubeTwitchOpen webXPress

14 more events on this chart

Join free to see them

  1. June 2019

    Mediatonic / Devolver Digital precursor · Jun 9 ’19

    Mediatonic revealed Fall Guys at E3, where TechCrunch played the demo it covered on June 12.[1][2]

    Open the first post ↗

  2. July 2020

    xQc and Lirik precursor · Jul 24 ’20

    xQc and Lirik streamed a beta preview after Mediatonic sent codes to streamers.[3][4]

  3. Sony Interactive Entertainment precursor · Jul 27 ’20

    Sony announced launch-day PS Plus access to Fall Guys on August 4.[5]

    Fall Guys beats Fortnite on Twitch and becomes most viewed game

  1. seed · Aug 4 ’20

  2. backlash · Aug 4 ’20

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 32 sources. Start with a free account.

Join freeGo Pro