Greggs Vegan Sausage Roll
Food & drink · 2019 · Niche
Greggs’ vegan sausage roll launch had a reported 24 million organic Twitter reach.
Pure Essences UK
@EmmaStoneMUI · Jan 10, 2019
The Vegan sausage rolls are SO good I’ve been to 3 @GreggsOfficial stores around Manchester today and they’ve all sold out 😩 hurry please! #vegansausagerolls #greggs
Greggs
@GreggsOfficial · Jan 2, 2019
The wait is over… 3.1.19 #vegansausageroll 🌱😍 h
Spread Score
How it worksNumbers
- Organic Twitter campaign reach, owner-reported retrospectively
- 24M
- As of Mar 23, 2020 · X · Self-reported · Marketing Week
- Peak date
- Week of Jan 8, 2019
- Jan 3 ’19 to Week of Jan 8, 2019
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originGreggs sold a vegan sausage roll after an iPhone-style announcement. Morgan’s criticism and Greggs’ reply reached press and TV. Shops sold out, makers reviewed and recreated it, and Greggs reported company-wide sales growth.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 1 source · Added 1 number · Revised 3 numbers · Score 35 → 33
- Added 5 sources · Archived 6 sources · Added 3 numbers · Revised 2 numbers · Added 2 evidence checks · Score 39 → 35
- Added: 16 events, 20 sources · Score 43
Spread the same way
New cases, every week
How the next thing spread, the week it does.