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Library/Meme & format/The Grimace Effect
Grade B31 sourcesHIS-00196

The Grimace Effect

Meme & format · 2024 · Notable

48Editable slideCertificate

A Grimace first pitch became a Mets rallying symbol with 9.6B claimed impressions.

Nicole

@nostunkelocin · Jun 13, 2024

mets 1-0 since grimace threw the first pitch.

31
Original · Nicole (@nostunkelocin)

McDonald's

@McDonalds · Jun 17, 2024

mee watching gamee 6 tonighttr @Mets

11.6K359
Post · @McDonalds on X

New York Mets

@Mets · Jun 18, 2024

The Grimace Effect 🟣

2.6K37
Post · @Mets on X

SNY Mets

@SNY_Mets · Jun 12, 2024

Grimace threw out the first pitch tonight at Citi Field 🟣

6.6K241
Post · @SNY_Mets on X

McDonald's

@McDonalds · Oct 8, 2024

SPOTTED ON THE 7 TRAIN @Mets

25.4K454
Post · @McDonalds on X
Grimace threw out the first pitch tonight at Citi Field 🟣
@SNY_Mets on X
Grimace throws first pitch at Citi Field | 06/12/2024
MLB.com
mee watching gamee 6 tonighttr @Mets
@McDonalds on X
Grimace is back! And Mets are bestowing a special purple seat
MLB.com / New York Mets
McDonald's (@McDonalds) on X | Amanda Mulligan | 11 comments
Amanda Mulligan, McDonald’s director of social media and influencer

Spread Score

How it works
Reach69Contagion45Breadth70Velocity5Longevity2348

Numbers

Entrant’s season-wide claimed impressions; cutoff undisclosed
9.6B
As of Oct 13, 2026 · Self-reported · Wieden+Kennedy and McDonald's / Shorty Awards
Peak date
Week of Oct 12, 2024
Jun 13 ’24 to Week of Oct 12, 2024
Platforms
7
Started on X
Origin
Mixed
Food & beverage

Mechanics

  • Real-world spectacle
  • Platform jump
  • Press loop
  • Identity badge
  • Fandom mobilisationPrimary

How it spread

Trace the origin

After a sponsor-arranged first pitch, fans linked Mets wins to Grimace in posts and costumes. McDonald’s and the Mets added lights, a seat and a subway activation. As the team reached the NLCS, Google searches for “Grimace Mets” peaked in the October 6–12 week.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’24JunJulSepOctNovFeb ’25AprJunPeakXPressRedditInstagramAudioRetailOpen web
XPressRedditInstagramAudioRetailOpen web

13 more events on this chart

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Timeline (16)

  1. June 2024

    SNY Mets precursor · Jun 12 ’24

    SNY Mets posted the sponsor-arranged Grimace first pitch before the Mets played the Marlins.[1][2][3][4]

    Grimace throws first pitch at Citi Field | 06/12/2024
    Open the first post ↗

  2. Nicole (@nostunkelocin) seed · Jun 13 ’24

    Nicole posted that the Mets were 1-0 since Grimace threw the first pitch.[5]

  3. Sports Business Journal press · Jun 13 ’24

    Sports Business Journal included the first-pitch clip in its Morning Buzz roundup.[6]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 28 sources · Score 46
Origin
Mixed
Sector
Food & beverage
Region
US
Entrant’s season-wide claimed impressions; cutoff undisclosed
9.6B
As of Oct 13, 2026 · Self-reported · Wieden+Kennedy and McDonald's / Shorty Awards
Evidence
Grade B

Spread the same way

Noah Centineo’s internet-boyfriend breakout

X · 2018

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Onyx Storm

Retail · 2025

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Gojira's Olympics opening ceremony performance

TV · 2024

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Birdie Sanders

X · 2016

47
People flip out over bird joining Bernie at the lectern.

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’24JunJulSepOctNovFeb ’25AprJunPeakXPressRedditInstagramAudioRetailOpen web
XPressRedditInstagramAudioRetailOpen web

13 more events on this chart

Join free to see them

  1. June 2024

    SNY Mets precursor · Jun 12 ’24

    SNY Mets posted the sponsor-arranged Grimace first pitch before the Mets played the Marlins.[1][2][3][4]

    Grimace throws first pitch at Citi Field | 06/12/2024
    Open the first post ↗

  2. Nicole (@nostunkelocin) seed · Jun 13 ’24

    Nicole posted that the Mets were 1-0 since Grimace threw the first pitch.[5]

  3. Sports Business Journal press · Jun 13 ’24

    Sports Business Journal included the first-pitch clip in its Morning Buzz roundup.[6]

  1. platform jump · Jun 16 ’24

  2. platform jump · Jun 16 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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