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Library/Product/Maybelline Lash Sensational Sky High Mascara
Grade B15 sourcesHIS-00280

Maybelline Lash Sensational Sky High Mascara

Product · 2020 · Notable

45Editable slideCertificate

Maybelline reported over 10 million Sky High mascaras sold after TikTok demonstrations.

Clip · @chloemorello on TikTok
Clip · @jessicaeid._ on TikTok
The original pink Maybelline Lash Sensational Sky High mascara tube on a white background.
Maybelline New York
Maybelline New York Lash Sensational Sky High Mascara Launch | Makeup.com by L'Oréal
Makeup.com by L’Oréal
love this mascara @maybelline #skyhighmascara #maybellinepartner #ad #hair #fy #maybelline #lashes
@jessicaeid._ on TikTok
Just how good can it be? @maybelline #skyhighmascara #mascarahacks #maybellinemascara #makeupreview
@chloemorello on TikTok
Boots reveals beauty best-sellers of 2023 and predictions for the year ahead.
Boots UK
L'Oréal Groupe: How to Launch a Beauty Product - The Story of Maybelline’s NY Sky High Impact Mascara
L’Oréal Groupe
"The results speak for themselves." The $13 mascara that everyone is losing their s**t over.
Mamamia
Maybelline and Dove rank as top Gen-Z beauty brands
Glossy
Asos accused of copying Maybelline's viral London advert with Kylie Cosmetics campaign
Cosmetics Business

Spread Score

How it works
Reach71Contagion35Breadth10Velocity65Longevity3345

Numbers

Campaign impressions, reporting period unspecified
11.6B
Self-reported · L’Oréal Groupe
Peak date
Jan 21 ’21
Nov 2020 to Jan 21 ’21
Platforms
4
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Eid’s sponsored demonstration prompted public product tests. January14 coverage named blond-lash and car applications and already reported four Ulta sell-outs. TRIBE later described a separate commissioned campaign reinforcing existing momentum.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’20DecFeb ’21MaySepDecJun ’22DecJul ’23SepFeb ’24PeakRetailTikTokPressOpen web
RetailTikTokPressOpen web

12 more events on this chart

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Timeline (15)

  1. November 2020

    Maybelline New York seed · Nov 2020

    Maybelline released Sky High mascara in the US in November.[1][2]

    Maybelline New York Lash Sensational Sky High Mascara Launch | Makeup.com by L'Oréal
    Open the first post ↗

  2. December 2020

    @jessica.eid_ owner response · Dec 17 ’20

    Jessica Eid posted a Sky High demonstration labelled #maybellinepartner and #ad.[3]

    love this mascara @maybelline #skyhighmascara #maybellinepartner #ad #hair #fy #maybelline #lashes

  3. January 2021

    Maybelline New York owner response · Jan 2021

    Maybelline brought the UK launch forward from April to January after demand increased.[2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 14 events, 13 sources · Score 38
Origin
Mixed
Sector
Beauty & personal care
Region
US
Campaign impressions, reporting period unspecified
11.6B
Self-reported · L’Oréal Groupe
Evidence
Grade B

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YouTube · 2019

53
Official Kylie Jenner Office Tour

Peaked at #1

KVD Good Apple Foundation

Retail · 2021

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

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Retail · 2022

48
Danessa Myricks Yummy Skin Blurring Balm Powder in its compact with application spatula.

20.9K sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’20DecFeb ’21MaySepDecJun ’22DecJul ’23SepFeb ’24PeakRetailTikTokPressOpen web
RetailTikTokPressOpen web

12 more events on this chart

Join free to see them

  1. November 2020

    Maybelline New York seed · Nov 2020

    Maybelline released Sky High mascara in the US in November.[1][2]

    Maybelline New York Lash Sensational Sky High Mascara Launch | Makeup.com by L'Oréal
    Open the first post ↗

  2. December 2020

    @jessica.eid_ owner response · Dec 17 ’20

    Jessica Eid posted a Sky High demonstration labelled #maybellinepartner and #ad.[3]

    love this mascara @maybelline #skyhighmascara #maybellinepartner #ad #hair #fy #maybelline #lashes

  3. January 2021

    Maybelline New York owner response · Jan 2021

    Maybelline brought the UK launch forward from April to January after demand increased.[2]

  1. owner response · Jan 14 ’21

  2. platform jump · Jan 18 ’21

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Why it worked

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