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Library/Meme & format/Negroni Sbagliato With Prosecco in It
Grade B23 sourcesHIS-00309

Negroni Sbagliato With Prosecco in It

Meme & format · 2022 · Notable

52Editable slideCertificate

A TV interview became a cocktail meme; Instacart reported a 2.2x ingredient-order lift.

Original · HBO Max

𝑚𝑒𝑔𝑎𝑟𝑎

@olympianmeg · Sep 22, 2022

Negroni.. Sbagliato.. how could they possibly say that soooo hot 🥵

10
Post · @olympianmeg on X
Clip · @e1e4n0r5 on TikTok
Clip · @hbomax on TikTok
Emma D'Arcy & Olivia Cooke Get To Know | House of the Dragon Season 1 | HBO Max
HBO Max on YouTube
Campari Academy’s Sbagliato recipe explainer.
Campari Academy
Negroni.. Sbagliato.. how could they possibly say that soooo hot 🥵
@olympianmeg on X
I'll take one of each. #houseofthedragon
@hbomax on TikTok
Sbagliato may mean 'wrong' but the internet dubbed the viral Italian cocktail just right
ABC News / Good Morning America
Why Everyone is Talking About Negroni Sbagliato — And How to Make Your Own | KQED
NPR via KQED
Negroni Sbagliato: a cocktail of online communities & trends
Pulsar
Esta es la verdadera historia del origen de Negroni Sbagliato
Bloomberg via Bloomberg Línea
Byte-Size | Trend Digest #3 | October 2022 - We Are Social Australia
We Are Social Australia
2022 Delivered: Did Anyone Actually ‘Cart’ That #FoodTok Recipe? | Instacart
Instacart
#stitch with @hbomax Emma, please! You're ☠️ us!! #emmadarcy #hotd #houseofthedragon
@e1e4n0r5 on TikTok
Negroni Sbagliato with Prosecco in It | Know Your Meme
Know Your Meme

Spread Score

How it works
ReachNo data yetContagion45Breadth70Velocity58Longevity3352

Numbers

TikTok sound uses, We Are Social report (lower bound)
66K
As of Nov 3, 2022 · TikTok · Self-reported · We Are Social Australia
Seed to peak
3 weeks
Sep 22 ’22 to Oct 11 ’22
Platforms
7
Started on YouTube
Origin
Seeded
Food & beverage

Mechanics

  • Sound or audio memePrimary
  • Response chain
  • Identity badge
  • Platform jump
  • Press loop

How it spread

Trace the origin

HBO released the interview in September, then a TikTok excerpt in October. Fans reused the audio and turned the drink order into queer in-jokes. Cocktail kits followed, and Instacart reported an ingredient-order peak on October 14.

Google searchesSep ’22OctNovDecFeb ’23PeakYouTubeXTikTokPressOpen webRetailReddit
YouTubeXTikTokPressOpen webRetailReddit

13 more events on this chart

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Timeline (16)

  1. September 2022

    HBO Max seed · Sep 22 ’22

    HBO Max released Emma D'Arcy and Olivia Cooke's interview, including the cocktail exchange.[1][2][21]

    Negroni Sbagliato with Prosecco in It | Know Your Meme
    Open the first post ↗

  2. @pursuitofra (now @olympianmeg) platform jump · Sep 22 ’22

    @pursuitofra posted the cocktail exchange on Twitter.[1][2][22]

    Negroni.. Sbagliato.. how could they possibly say that soooo hot 🥵

  3. October 2022

    HBO Max owner response · Oct 1 ’22

    HBO Max posted the cocktail excerpt on TikTok with an audio track users could reuse.[3][4]

    I'll take one of each. #houseofthedragon
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 50
Origin
Seeded
Sector
Food & beverage
Region
GB
TikTok sound uses, We Are Social report (lower bound)
66K
As of Nov 3, 2022 · TikTok · Self-reported · We Are Social Australia
Evidence
Grade B

Spread the same way

Negroni Sbagliato With Prosecco in It

TikTok · 2022

49
I'll take one of each. #houseofthedragon

Peaked at #2

Julia Fox's Uncut Jams

TikTok · 2022

49
Here for @juliafox #kanyewest being each others' muses 💕 #juliafox #callherdaddy #daddygang #ye #popculturetea

60K derivatives

Pedro Pascal Agent Whiskey Fancam

TikTok · 2023

49
petitioning to be your fav pedro pascal editor #pedropascal #pedropascaledit #agentwhiskey #kingsman #dvcree

61.9M views

Pizza Rat

Instagram · 2015

47
matt little on Instagram: "LINK IN BIO - Master Splinter headed off to feed #TMNT"

6 sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’22OctNovDecFeb ’23PeakYouTubeXTikTokPressOpen webRetailReddit
YouTubeXTikTokPressOpen webRetailReddit

13 more events on this chart

Join free to see them

  1. September 2022

    HBO Max seed · Sep 22 ’22

    HBO Max released Emma D'Arcy and Olivia Cooke's interview, including the cocktail exchange.[1][2][21]

    Negroni Sbagliato with Prosecco in It | Know Your Meme
    Open the first post ↗

  2. @pursuitofra (now @olympianmeg) platform jump · Sep 22 ’22

    @pursuitofra posted the cocktail exchange on Twitter.[1][2][22]

    Negroni.. Sbagliato.. how could they possibly say that soooo hot 🥵

  3. October 2022

    HBO Max owner response · Oct 1 ’22

    HBO Max posted the cocktail excerpt on TikTok with an audio track users could reuse.[3][4]

    I'll take one of each. #houseofthedragon

  1. platform jump · Oct 6 ’22

  2. press · Oct 10 ’22

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Why it worked

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