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Library/Music/Pasoori
Grade B23 sourcesHIS-00330

Pasoori

Music · 2022 · Notable

56Editable slideCertificate

Coca-Cola said Pasoori passed one billion YouTube views after covers crossed borders.

Original · Ali Sethi and Shae Gill / Coke Studio Pakistan
Clip · Justin Burke on YouTube
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill
Coke Studio Pakistan on YouTube
Pasoori: cover art
Spotify
Spotify Pakistan Partnered With ‘Coke Studio’ This Season To Amplify Artists in the Region and Beyond — Spotify
Spotify For the Record
Rapper Eva B and singer Kaifi Khalil collaborated on the song 'Kana Yaari' for season 14 of Coke Studio. Photo: Coke Studio
The National
Pakistani Artist Shae Gill Breaks Streaming Records With Viral Hit “Pasoori” — Spotify
Spotify For the Record
Shae Gill
Coca-Cola / Coke Studio
VOCAL COACH Reacts to Coke Studio | Pasoori | Ali Sethi x Shae Gill | Season 14 |
Justin Burke on YouTube
Fans Loved Hearing ‘Pasoori’, the Viral Coke Studio Pakistan Song, in Ms Marvel
The Quint

Spread Score

How it works
Reach75Contagion45Breadth100Velocity0Longevity3056

Numbers

YouTube seed only; derivative views unavailable, lower bound
1B
As of Sep 8, 2026 · YouTube · Self-reported · Coca-Cola Pakistan
Peak date
Week of Jul 3, 2022
Feb 7 ’22 to Week of Jul 3, 2022
Platforms
10
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Response chain
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Coke Studio released a duet by Ali Sethi and Shae Gill. Covers and dances carried it to Instagram and TikTok; it topped Spotify’s global viral chart and appeared in Ms. Marvel. Coca-Cola later reported one billion YouTube views.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’21Mar ’22MayJunAugOctFeb ’23JunJun ’24Jul ’25Aug ’26PeakYouTubeXRedditAudioInstagramPressTikTokTVOpen webRetail
YouTubeXRedditAudioInstagramPressTikTokTVOpen webRetail

15 more events on this chart

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Timeline (18)

  1. February 2022

    Coke Studio Pakistan seed · Feb 7 ’22

    Coke Studio released Ali Sethi and Shae Gill’s Pasoori music video.[1][2][3]

    Pasoori: cover art
    Open the first post ↗

  2. Twitter listeners platform jump · Feb 7 ’22

    Listeners posted clips and praise for Pasoori on Twitter on its release day.[3]

  3. LastWarrior24 / r/pakistan platform jump · Feb 7 ’22

    LastWarrior24 shared the video on r/pakistan, where listeners discussed the duet.[4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 56
Origin
Seeded
Sector
Entertainment
Region
PK
YouTube seed only; derivative views unavailable, lower bound
1B
As of Sep 8, 2026 · YouTube · Self-reported · Coca-Cola Pakistan
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesNov ’21Mar ’22MayJunAugOctFeb ’23JunJun ’24Jul ’25Aug ’26PeakYouTubeXRedditAudioInstagramPressTikTokTVOpen webRetail
YouTubeXRedditAudioInstagramPressTikTokTVOpen webRetail

15 more events on this chart

Join free to see them

  1. February 2022

    Coke Studio Pakistan seed · Feb 7 ’22

    Coke Studio released Ali Sethi and Shae Gill’s Pasoori music video.[1][2][3]

    Pasoori: cover art
    Open the first post ↗

  2. Twitter listeners platform jump · Feb 7 ’22

    Listeners posted clips and praise for Pasoori on Twitter on its release day.[3]

  3. LastWarrior24 / r/pakistan platform jump · Feb 7 ’22

    LastWarrior24 shared the video on r/pakistan, where listeners discussed the duet.[4]

  1. commercial · Feb 24 ’22

  2. platform jump · Mar 8 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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