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Library/Campaign/Vaseline: The Real Nigerian Prince
Grade B20 sourcesHIS-00391

Vaseline: The Real Nigerian Prince

Campaign · 2026 · Niche

23Editable slideCertificate

Leo reported 10,808 WhatsApp interactions after Vaseline's Nigerian prince ad spread.

Original · Chris Okagbue / Leo Singapore

Èyítànwá (토이바) 🇳🇬🇰🇷

@mus_toyy · Apr 9, 2026

Vaseline got a real Nigerian prince for a commercial about counterfeit Vaseline body oil. I am applauding THIS campaign.

21.6K101
Post · @mus_toyy on X

Shawry wa Strathmore

@kagondu_yvonne · Apr 9, 2026

But he didn't tell us how to know if it's real 🥲

214
Post · @kagondu_yvonne on X

Dj ToxiQ

@djtoxiq_ · Apr 9, 2026

Brilliant and I applaud this. Now it’s for us to play our part by properly disposing the containers after use. Scratching off the barcode Cos most of the time it’s the old containers with counterfeit products inside they sell

6824
Post · @djtoxiq_ on X

Èyítànwá (토이바) 🇳🇬🇰🇷

@mus_toyy · Apr 9, 2026

Oh my! That’s another angle.

1120
Post · @mus_toyy on X

Nneka

@auntynneka · Apr 9, 2026

Reason why I always cut the containers open

80
Post · @auntynneka on X

P

@_Pavn1221 · Apr 9, 2026

Of all the things we have to worry about in life... I never thought fake Vaseline was one of them.

2761
Post · @_Pavn1221 on X

Shannon Liao

@Shannon_Liao · Apr 9, 2026

finally get to see a prince after hearing so much about them all these years...

1582
Post · @Shannon_Liao on X
Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…
Chris Okagbue on Instagram
Vaseline got a real Nigerian prince for a commercial about counterfeit Vaseline body oil. I am applauding THIS campaign.
@mus_toyy on X
Vaseline Nigeria Ad Features Real Prince Fighting Fake Lotions
X
Vaseline Puts Nigerian Prince in Charge of the Truth to Flip Scam Script
Leo Singapore via Little Black Book
Vaseline has launched an anti-counterfeit campaign in Nigeria built around a real member of Nigerian royalty and a free WhatsApp verification tool. Created by Leo Singapore, the initiative…
LinkedIn / Social Samosa
Publicis Groupe Africa has earned 65 finalists at the Loeries 2026, ahead of the awards nights in Cape Town on 8 and 9 October. The shortlists span six agencies and cover everything from film, radio…
Publicis Groupe Africa via Bizcommunity
Vaseline – The Real Nigerian Prince Campaign – Quadrant MSL
Quadrant MSL
Marketing Mentor on Instagram: "Vaseline Nigeria teamed up with Leo Singapore to create one of the most talked-about ads and the concept is razor sharp. Counterfeit Vaseline body oils had been…
Marketing Mentor on Instagram
Vaseline Nigerian prince advert
Creative Bloq
Vaseline hires real Nigerian prince to fight fake products
Mediaweek
Cannes Lions 2026: Asia Winners
Little Black Book

Spread Score

How it works
Reach0Contagion35Breadth20Velocity56LongevityNo data yet23

Numbers

X repost displays, @mus_toyy (live, rounded)
844.9K
As of Oct 13, 2026 · X · X / @mus_toyy
Peak date
Week of Apr 9, 2026
Mar 30 ’26 to Week of Apr 9, 2026
Platforms
4
Started on Instagram
Origin
Mixed
Beauty & personal care

Mechanics

  • Maker originPrimary
  • Response chain
  • Identity badge
  • Platform jump
  • Press loop

How it spread

Trace the origin

Chris Okagbue posted Vaseline's anti-counterfeit film on Instagram. Reposts and replies carried it to X and LinkedIn, while trades covered its virality. Leo later claimed 10,808 authenticator interactions. The campaign won five Cannes Lions.

Dates use the stated precision; chart positions are date anchors.

Apr ’26MayJunJulAugSepInstagramPressXOpen web
InstagramPressXOpen web

11 more events on this chart

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Timeline (14)

  1. March 2026

    Chris Okagbue / Vaseline seed · Mar 30 ’26

    Chris Okagbue posted the Vaseline film and directed viewers to its Nigeria-only WhatsApp authenticator.[1][2]

    Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…
    Open the first post ↗

  2. April 2026

    Creative Bloq press · Apr 6 ’26

    Creative Bloq called the campaign viral and reported almost two million views on the Instagram seed.[3]

    Vaseline Nigerian prince advert

  3. @mus_toyy platform jump · Apr 9 ’26

    @mus_toyy reposted the film and praised its use of a real prince to address counterfeit body oil.[4]

    Vaseline got a real Nigerian prince for a commercial about counterfeit Vaseline body oil. I am applauding THIS campaign.
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-13Added: 14 events, 20 sources · Score 23
Origin
Mixed
Sector
Beauty & personal care
Region
NG
X repost displays, @mus_toyy (live, rounded)
844.9K
As of Oct 13, 2026 · X · X / @mus_toyy
Evidence
Grade B

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How the next thing spread, the week it does.

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Apr ’26MayJunJulAugSepInstagramPressXOpen web
InstagramPressXOpen web

11 more events on this chart

Join free to see them

  1. March 2026

    Chris Okagbue / Vaseline seed · Mar 30 ’26

    Chris Okagbue posted the Vaseline film and directed viewers to its Nigeria-only WhatsApp authenticator.[1][2]

    Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…
    Open the first post ↗

  2. April 2026

    Creative Bloq press · Apr 6 ’26

    Creative Bloq called the campaign viral and reported almost two million views on the Instagram seed.[3]

    Vaseline Nigerian prince advert

  3. @mus_toyy platform jump · Apr 9 ’26

    @mus_toyy reposted the film and praised its use of a real prince to address counterfeit body oil.[4]

    Vaseline got a real Nigerian prince for a commercial about counterfeit Vaseline body oil. I am applauding THIS campaign.

  1. backlash · Apr 9 ’26

  2. peak · Week of Apr 9, 2026

Join free to see the other 11 events and the full chart. Free, on every case.

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