LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Rhode Lip Case
Grade B20 sourcesHIS-00480

Rhode Lip Case

Campaign · 2024 · Notable

48Editable slideCertificate

The phone case sold out at launch and drew a brand-reported 200,000-person waitlist.

Original · Hailey Bieber
Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"
Hailey Rhode Bieber on Instagram
Milani Cosmetics on Instagram: "Who doesn’t love a DIY moment?📲 😜Just grab some velcro dots, your fave shade of Fruit Fetish Lip Oil & you’re good to go. LOL. #milanilipoil"
Milani Cosmetics on Instagram
Rhode Lip Case: the 200 Best Inventions of 2024
TIME
lip case
Rhode
Rhode Lip Case: A Peptide Lip Treatment-Compatible Phone Case Is Here
NewBeauty
Glossy Pop Newsletter: Rhode's 'Lip Case' offers TikTok a marketing masterclass
Glossy
Hailey Bieber's Viral Rhode Lip Case Is Available To Pre-Order For A Limited Time
Elite Daily
Sam Sonntag, R.E.M. Beauty | Glossy 50 2024
Glossy

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity63Longevity3348

Numbers

Seed to peak
10 days
Feb 4 ’24 to Feb 14 ’24
Platforms
5
Started on Instagram
Origin
Seeded
Beauty & personal care

Mechanics

  • Visible in usePrimary
  • Response chain
  • Dupe economy
  • Sell-out loop
  • Press loop

How it spread

Trace the origin

Bieber’s February mirror selfie introduced the Lip Case campaign. Gifted unboxings, creator commentary and brand parodies followed. Searches peaked before the case went on sale, then the launch sold out and Rhode reported a 200,000-person waitlist.

Google searchesDec ’23Feb ’24MarMayJulOctDecJul ’25DecJul ’26SepPeakInstagramTikTokPressOpen webTV
InstagramTikTokPressOpen webTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2024

    Hailey Bieber seed · Feb 4 ’24

    Bieber showed a Rhode phone case holding a lip treatment in her Instagram photo carousel.[1][2]

    Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"
    Open the first post ↗

  2. Hailey Bieber owner response · Feb 4 ’24

    Bieber also posted the Lip Case mirror selfie as a TikTok video.[3]

  3. Teen Vogue platform jump · Feb 5 ’24

    Teen Vogue covered the phone case shown in Bieber’s mirror selfie.[4]

    Rhode Lip Case: A Peptide Lip Treatment-Compatible Phone Case Is Here
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

KVD Good Apple Foundation

Retail · 2021

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

e.l.f. Halo Glow Liquid Filter

Open web · 2022

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Glazed Donut Nails

Instagram · 2022

44
OPI Tin Man Can Glaze chrome powder used to make the glazed nail finish.

288K derivatives

Rare Beauty Soft Pinch Tinted Lip Oil

Retail · 2023

44
Serenity| Rare Beauty's Soft Pinch Tinted Lip Oil in shade "Serenity".

11.2K sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesDec ’23Feb ’24MarMayJulOctDecJul ’25DecJul ’26SepPeakInstagramTikTokPressOpen webTV
InstagramTikTokPressOpen webTV

13 more events on this chart

Join free to see them

  1. February 2024

    Hailey Bieber seed · Feb 4 ’24

    Bieber showed a Rhode phone case holding a lip treatment in her Instagram photo carousel.[1][2]

    Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"
    Open the first post ↗

  2. Hailey Bieber owner response · Feb 4 ’24

    Bieber also posted the Lip Case mirror selfie as a TikTok video.[3]

  3. Teen Vogue platform jump · Feb 5 ’24

    Teen Vogue covered the phone case shown in Bieber’s mirror selfie.[4]

    Rhode Lip Case: A Peptide Lip Treatment-Compatible Phone Case Is Here

  1. press · Feb 14 ’24

  2. platform jump · Feb 14 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 7 sourced numbers and 20 sources. Start with a free account.

Join freeGo Pro