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Library/Meme & format/Running through fields of wheat
Grade B15 sourcesHIS-00487

Running through fields of wheat

Meme & format · 2017 · Niche

32Editable slideCertificate

Theresa May's wheat-field answer led to a spoof Facebook event with over 29,000 RSVPs.

ITV News

@itvnews · Jun 6, 2017

What's the naughtiest thing @theresa_may has ever done?bit.ly/2sMRJlK

10.4K1.6K
Original · ITV News
What is the naughtiest thing Theresa May has ever done?
International Business Times UK

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity69Longevity1132

Numbers

Seed to peak
1 day
Jun 5 ’17 to Jun 6 ’17
Platforms
4
Started on TV
Origin
Organic
Politics & civic

Mechanics

  • CatchphrasePrimary
  • Remixable template
  • Political adoption
  • Press loop

How it spread

Trace the origin

On June 5, 2017, Theresa May told ITV's Tonight that as a child she ran through fields of wheat. Parodies spread on Twitter the next day, a spoof Facebook event drew over 29,000 RSVPs, and the phrase was still cited in coverage of her career in 2024.

Google searchesFeb ’17MayJulMar ’18SepDecJun ’19Jul ’20Oct ’21Jan ’23DecPeakTVXPressFacebook
TVXPressFacebook

11 more events on this chart

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Timeline (14)

  1. June 2017

    ITV Tonight seed · Jun 5 ’17

    Theresa May told Julie Etchingham on ITV's Tonight that as a child she ran through fields of wheat.[2][1]

  2. @Mnrrnt platform jump · Jun 6 ’17

    Parody posts appeared on Twitter, including one by @Mnrrnt; IBTimes reported a run of humorous replies.[3]

    What is the naughtiest thing Theresa May has ever done?
  3. The Washington Post peak · Jun 6 ’17

    The Washington Post said Nicola Sturgeon shared it with 600,000 followers; ITV's tweet passed 4,000 retweets.[4]

    4,000+ retweets
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source · Score 54 → 32
  2. 2026-10-13Added: 12 events, 12 sources · Score 54
Origin
Organic
Sector
Politics & civic
Region
GB
Reported figure
—
Evidence
Grade B

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Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’17MayJulMar ’18SepDecJun ’19Jul ’20Oct ’21Jan ’23DecPeakTVXPressFacebook
TVXPressFacebook

11 more events on this chart

Join free to see them
  1. June 2017

    ITV Tonight seed · Jun 5 ’17

    Theresa May told Julie Etchingham on ITV's Tonight that as a child she ran through fields of wheat.[2][1]

  2. @Mnrrnt platform jump · Jun 6 ’17

    Parody posts appeared on Twitter, including one by @Mnrrnt; IBTimes reported a run of humorous replies.[3]

    What is the naughtiest thing Theresa May has ever done?
  3. The Washington Post peak · Jun 6 ’17

    The Washington Post said Nicola Sturgeon shared it with 600,000 followers; ITV's tweet passed 4,000 retweets.[4]

    4,000+ retweets
  1. press · Jun 7 ’17

  2. press · Jun 8 ’17

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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