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Library/Creator moment/Salt Bae
Grade B20 sourcesHIS-00489

Salt Bae

Creator moment · 2017 · Notable

49Editable slideCertificate

A steak-salting video approached 17 million Instagram views and became a copied gesture.

Original · @nusr_et
Nusr_et#Saltbae on Instagram: "Ottoman steak 🔪"
Nusr_et#Saltbae on Instagram
Salt Bae | Know Your Meme
Know Your Meme
How Did Salt Bae Start? The Origins Of This Meme Are Pretty Tasty
Bustle
Who the Hell is Salt Bae?
TheWrap
Salt Bae’s Nusr-Et London turns over £7m in first 14 weeks
The Caterer

Spread Score

How it works
ReachNo data yetContagion35Breadth70Velocity40Longevity4949

Numbers

Seed to peak
6 weeks
Jan 7 ’17 to Feb 18 ’17
Platforms
6
Started on Instagram
Origin
Mixed
Food & beverage

Mechanics

  • Response chainPrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Gökçe posted a steak-salting video. Twitter users named him Salt Bae and copied the gesture; athletes and artists followed. Celebrity visits supplied more posts, while Nusr-Et expanded to the US and London.

Google searchesOct ’16Feb ’17MarMaySepDecAug ’18Aug ’19Aug ’20Aug ’21DecPeakInstagramXPressYouTubeTVRetail
InstagramXPressYouTubeTVRetail

13 more events on this chart

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Timeline (16)

  1. January 2017

    @nusr_et seed · Jan 7 ’17

    Gökçe posted Ottoman steak, carving meat and finishing with salt falling from his fingertips over his forearm.[1][2]

    Salt Bae | Know Your Meme
    Open the first post ↗

  2. @lolalissaa platform jump · Jan 7 ’17

    @lolalissaa reposted the steak video with the caption “so this is #saltbae.”[1]

    How Did Salt Bae Start? The Origins Of This Meme Are Pretty Tasty

  3. Bruno Mars afterlife · Jan 8 ’17

    Bruno Mars tweeted a still of Gökçe with the caption “Annndddd I’m out.”[2]

Origin
Mixed
Sector
Food & beverage
Region
AE
Reported figure
—
Evidence
Grade B

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Nobody Wants This

Open web · 2024

62
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Peaked at #1

Jesse Williams' BET Awards Speech

TV · 2016

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

I Love You, Colonel Sanders!

Open web · 2019

48
Official Steam screenshot of the Colonel Sanders dating simulator.

1B impressions

Budweiser Born the Hard Way

YouTube · 2017

37
People Want to Boycott Budweiser Over Its Super Bowl Immigration Ad | Fortune

Peaked at #1

New cases, every week

How the next thing spread, the week it does.

See every timeline

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Google searchesOct ’16Feb ’17MarMaySepDecAug ’18Aug ’19Aug ’20Aug ’21DecPeakInstagramXPressYouTubeTVRetail
InstagramXPressYouTubeTVRetail

13 more events on this chart

Join free to see them

  1. January 2017

    @nusr_et seed · Jan 7 ’17

    Gökçe posted Ottoman steak, carving meat and finishing with salt falling from his fingertips over his forearm.[1][2]

    Salt Bae | Know Your Meme
    Open the first post ↗

  2. @lolalissaa platform jump · Jan 7 ’17

    @lolalissaa reposted the steak video with the caption “so this is #saltbae.”[1]

    How Did Salt Bae Start? The Origins Of This Meme Are Pretty Tasty

  3. Bruno Mars afterlife · Jan 8 ’17

    Bruno Mars tweeted a still of Gökçe with the caption “Annndddd I’m out.”[2]

  1. press · Jan 9 ’17

  2. platform jump · Jan 10 ’17

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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