Grade B22 sourcesHIS-00524
Tough Mudder
Trend & aesthetic · 2010 · Notable
Obstacle events built with Facebook ads reported $70 million in annual revenue.
Spread Score
How it worksNumbers
- Two-day livestream reach claimed by CMO
- 7M
- As of Sep 10, 2016 · Self-reported · Adobe / CMO.com
- Peak date
- Week of Jun 15, 2016
- May 2 ’10 to Week of Jun 15, 2016
- Platforms
- 6
- Started on Open web
- Leverage
- 8750×
- $70M on $8K media spend
How it spread
Trace the originTough Mudder launched with Facebook advertising and a team obstacle event. Participants shared photos and headbands as entry sales grew. The brand added licensed events and media partnerships before a bankruptcy sale to rival Spartan.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
February 2010
Tough Mudder precursor · Feb 16 ’10
Tough Mudder announced applications for its inaugural May2 event at Bear Creek, Pennsylvania.[21]
May 2010
Changelogupdated Oct 16 ’26
- Added 1 event · Added 1 source
- Added: 16 events, 20 sources · Score 41 · Fact-check passed (31 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.